Zoovu's AI Shopping Assistant Zoe Boosts Add-to-Cart Rates by 25%
Zoovu, a leading AI-powered platform, has enhanced its generative shopping assistant, Zoe. Zoe is now more composable and modular, integrating seamlessly into the entire shopping journey. This improves buyer conversions by providing a conversational product expert at every step.
Zoe's enhanced capabilities and increased availability have led to a 25% increase in add-to-cart rates when shoppers interact with it, as reported by Microsoft. Zoe's accuracy and intelligence are driven by Zoovu's AI-ready data approach, which ingests, unifies, enriches, and structures product data from various sources.
Zoe is used by global brands such as Philips, Bosch, and L'Oréal, and is available to a wide range of retailers and brands across sectors like electronics, beauty, and consumer goods. It allows the same product expert to be syndicated to retail partner sites and extended in-store to kiosks, ensuring consistent, trustworthy answers across all buying channels.
Zoe improves buyer decision confidence by answering accurately, explaining product choices, comparing options, and personalizing guidance based on the shopper's intent and expertise. Enterprise ecommerce teams can launch Zoe in as little as 2 weeks and expand to new use cases, categories, and markets without re-platforming.
Zoovu, headquartered in Boston, delivers over 20 million online engagements for brands each year, with conversions up to 10X higher than industry averages. With Zoe successfully deployed by nearly 50 global brands and retailers, including Microsoft and Staples, Zoovu continues to drive breakthrough results in ecommerce experiences.
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