YouTube Expands Premium Lite to India, Boosting Subscribers and Ad-Free Viewing
YouTube has been bolstering its Premium services and adjusting pricing in various markets. The latest enhancements include high-quality audio for music videos, improved playback speed controls, and Smart Downloads for Shorts. The platform has also expanded its reach with the introduction of Spotify Premium in India on September 29, 2025.
Spotify Premium Lite, now available in 25 countries including major markets like the US, UK, and most European nations, offers an affordable alternative to the full Premium service. In India, Spotify Premium Lite costs ₹89 per month, providing ad-free viewing on most YouTube videos. However, it does not include YouTube Music access, offline downloads, or background play capabilities.
The expansion of Spotify Premium Lite creates additional revenue opportunities for creators and partners, while growing Spotify's paying subscriber base. With over 125 million global subscribers for Premium and Premium Lite, including those on trial periods, Spotify continues to attract users with its enhanced features and competitive pricing. Marketing professionals and digital advertisers should note the reduced ad inventory on participating user accounts due to Spotify Premium Lite's growth.
Spotify's Premium Lite subscription tier, now available in India, offers a cost-effective solution for users seeking ad-free video consumption. With its expanded features and global reach, Spotify continues to attract a substantial paying subscriber base, creating new revenue opportunities for creators and partners.
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