Xytech undergoes a corporate transformation, now known as Fabric.
In a significant move, the combined entity formed by the merger of Xytech Systems and Fabric has rebranded as Fabric. This new entity, under the Fabric brand, is poised to transform the media and entertainment industry by turning data into a strategic advantage.
The vision of Fabric, as enhanced by the merger, centers on creating a broad-based solution for media resource and data management. The company aims to optimize workflows, elevate entertainment experiences through connected data and technology, and empower media companies to leverage integrated data intelligence to improve operational efficiencies and content strategies in a rapidly evolving digital landscape.
Key features of Fabric's solution include the integration of Xytech's resource management capabilities with Fabric's metadata and audience insight solutions, offering end-to-end operational and data intelligence. The company is also focusing on enabling smarter decisions through advanced metadata, audience, and platform analytics, facilitating stronger collaboration across the entire content lifecycle, and elevating entertainment experiences by optimizing content workflows and data integration.
To drive this transformation, Fabric is integrating artificial intelligence (AI) to automate repetitive tasks and equip decision-makers with actionable intelligence. The new management team at Fabric includes industry veterans such as Rob Delf, the CEO, who previously worked with Rightsline, Tuncay Pervaz, the Chief Operating Officer, formerly of Warner Bros. Discovery, Ryan McKeague, the Chief Technology Officer, from Amazon Web Services, John Towers, the Chief Financial Officer, previously of Sony, and Kira Baca, the Chief Revenue Officer, who also hails from Rightsline.
These executives bring decades of experience in the media industry, with Kira Baca, Tuncay Pervaz, Ryan McKeague, John Towers, and Rob Delf all joining Fabric's leadership. The addition of these industry experts to Fabric's management team strengthens the company's expertise and positions it as a strategic technology partner in media and entertainment, focused on data-driven optimization, intelligent resource management, and improved decision-making.
Fabric's approach is forward-looking, aiming to seamlessly integrate insights, reporting, and operational excellence into everyday processes. The company's solutions are industry-leading in the software sector and are designed for studios, sports leagues, distributors, broadcasters, live events, and other organizations in the media and entertainment ecosystem.
The rebranding of Fabric was announced today, marking a new chapter in the company's journey towards revolutionizing the media and entertainment industry. With its AI-powered solutions, Fabric is set to deliver exceptional content experiences worldwide, enriching data, and unifying media operations.
- The new entity, Fabric, is set to revolutionize the media and entertainment industry by creating a comprehensive solution for media resource and data management.
- Fabric's vision entails optimizing workflows, elevating entertainment experiences through connected data and technology, and empowering media companies to leverage integrated data intelligence.
- The company's solutions are designed to offer end-to-end operational and data intelligence, facilitating smarter decisions through advanced analytics.
- To drive this transformation, Fabric is integrating artificial intelligence to automate tasks and provide actionable intelligence, and has assembled a management team with extensive media industry experience.
- With AI-powered solutions, Fabric aims to deliver exceptional content experiences worldwide, enriching data, and unifying media operations in the rapidly evolving digital landscape.
