Volkswagen Group subsidiary sets new benchmark, leaving rival brands in awe
In the first half of 2025, the Volkswagen Group's subsidiary, Škoda, has set a new record for the most new registrations in Germany, with 108,996 vehicles registered. This represents a significant rise of 13% year-on-year, placing Škoda notably ahead of Audi in the German market.
Jan-Hendrik Hulsmann, spokesperson for the management of Škoda Auto Germany, confirmed the continued success of Škoda in these months. He emphasized that Škoda has achieved a record for registrations and market share in the first half of the year.
Škoda's sales in Germany reached 88,781 vehicles in the first five months of 2025, a notable increase of 13% year-on-year in May alone. While Škoda has not surpassed Volkswagen as the market leader, it has become particularly strong, overtaking other brands like Toyota in some months.
The success of models like the Octavia, Kodiaq, and Karoq has contributed significantly to Škoda's growth in Germany. However, it's the electrified vehicles that have been a standout for Škoda. The market share of battery-electric models for Škoda is 9 percent, and the company is particularly strong in electrified vehicles.
The new Enyaq family and the new Elroq are significant factors in Škoda's success in the electric vehicle market. In the single month of June, the Elroq was the second most popular electric vehicle in Germany with 2,437 registrations. The new models Škoda Elroq and the new Enyaq family achieved a total of 22,370 new registrations, representing an increase of 132.3 percent compared to the previous year.
This growth has propelled Škoda to rank third in Germany in the electric vehicle category, and the company's entire share of purely electric vehicles in June was 9.2 percent. This surpasses the previous high from 2019.
The Kodiaq iV and the new Superb generation contribute significantly to the growth in plug-in hybrid registrations for Škoda. In fact, Škoda reports a significant increase of 1,438 percent in new registrations for plug-in hybrids compared to the previous year.
The new models, along with the continued success of Škoda's traditional models, have helped the company to achieve a market share of 7.8 percent, which is the highest value in the company's history. Despite this impressive growth, Škoda ranks fourth in the brand ranking in Germany.
Overall, Škoda continues to demonstrate a solid performance in the German market, bolstered by its affiliation with the Volkswagen Group. The company's focus on electrified vehicles seems to be a key factor in its continued success.
- The Volkswagen Group's subsidiary, Škoda, has not only exceeded its own records for new registrations in Germany, but has also surpassed Audi, highlighting Škoda's strength in the automotive industry.
- Škoda's success in the first half of 2025 extends beyond traditional models, with its electrified vehicles, such as the Elroq and Enyaq family, taking a significant share in the finance sector, accounting for 9 percent of battery-electric models and 9.2 percent of purely electric vehicles in June.
- The growth in electric and plug-in hybrid vehicles has not only strengthened Škoda's position in the transportation sector but also propelled the company to rank third in Germany in the electric vehicle category, demonstrating that technology plays a crucial role in Škoda's continued success.
