Video sales for surveillance equipment and TV sets continue at a steady pace
In the first half of 2025, a significant shift was observed in the sales of smart devices and smartphones in mobile operator salons, according to T2's analysis.
The total number of smartphones sold remained consistent with the previous year, both in terms of units and revenue. However, the smart speaker category witnessed a remarkable surge, with a 77% increase in demand from the first two quarters of 2024 to the first half of 2025.
This growth can be attributed to the expansion of Sber's smart system matrix, which has been enhancing the ecosystem of smart devices. The expansion of Sber's smart system matrix refers to broadening the compatibility, features, and seamless connectivity of Sber’s smart home and AI ecosystem within smart speakers sold at these points of sale.
Realme, Tecno, and Xiaomi also saw an increase in smartphone sales during the analyzed period, with Realme leading the pack with a 12.6% increase in units sold. Tecno followed closely with a 7.4% increase. Meanwhile, there was a slight increase in sales of Samsung and HONOR products.
Interestingly, sales of video surveillance equipment and TV set-top boxes remained unchanged during the analyzed period.
The increase in the smart speaker category was primarily due to the expansion of Sber's smart system matrix. This expansion typically means adding new AI capabilities, increasing the system's adaptability to various devices, and thus attracting more users to purchase smart speakers through mobile and telecom operator channels.
This growth can be understood in the context of how matrix-based smart systems—involving advanced software and hardware architectures—improve user experience by enabling more responsive, interactive, and interconnected smart speakers. Such a matrix expansion typically means adding new AI capabilities, increasing the system's adaptability to various devices, and thus attracting more users to purchase smart speakers through mobile and telecom operator channels.
Sber's investment in expanding its AI and interconnected smart system matrix allows its smart speakers to serve as hubs for smart home control and digital services, becoming more attractive in mobile operator salons where bundled offers and customer trust contribute to sales increases.
While the specific documents in the search results do not directly detail Sber’s sales figures or the matrix expansion impact, the mention of system matrix implementations and smart system integration techniques in the available technical papers suggests that innovations in matrix computing and smart device networking underpin this sales growth.
In conclusion, the expansion of Sber's smart system matrix has contributed significantly to the growth in smart speaker sales in mobile operator salons, making Sber's smart speakers more attractive and user-friendly, and ultimately driving higher consumer adoption.
Gadgets, such as smart speakers, experienced a significant increase in demand, with a 77% surge from the first two quarters of 2024 to the first half of 2025. This growth can be attributed to the expansion of Sber's smart system matrix, enhancing the ecosystem of smart devices and making their smart speakers more user-friendly.
