Unveiling of Mobile Street Game Series by Rise & Hustle
Rise & Hustle Brings Tap-to-Earn Gaming to Nigeria and Beyond
Rise & Hustle, a groundbreaking tap-to-earn gaming operator, has made its entrance into the Nigerian market, marking the start of an ambitious expansion plan that includes Kenya and Ghana by the end of 2025.
This mobile-first platform offers street-style games that reward players with airtime, tangible items, and crypto-backed tokens. The focus on East Africa (Kenya) and West Africa (Ghana) is strategic, given the rapidly growing iGaming sectors in these regions, driven by increasing mobile access and tech-savvy populations.
At the helm of Rise & Hustle are co-founders Anthony Broadhurst and Josh Jones. Jones, an experienced iGaming entrepreneur, has a track record of building successful platforms, while Broadhurst is a key player in Africa's gaming and crypto world.
The games, which are free-to-play and designed in-house, are not just games, according to Jones. They are a means to turn everyday entertainment into real-world rewards. Squads and community are central to Rise & Hustle's gameplay, with leaderboards, status, and real-time tournaments.
Rise & Hustle is also embracing AI technology, local partnerships, and sharp design in its operations. The company is strengthening collaborations with mobile networks, pioneering brands, and influencers to accelerate mass adoption.
Players can earn Bucks during gameplay and redeem them for real-world rewards, mobile airtime, and Rise Tokens. These crypto-backed rewards are on the Binance Smart Chain. Jones, the CEO, stated that the company is flipping the script on how value is created for mobile game players.
In addition, a full Real Money Gaming offering is due for imminent launch. Rise & Hustle is building a cultural movement where players can earn real-world rewards, aiming to become Africa's most culturally relevant gaming operator.
Players on Rise & Hustle's platform can use smartphones to access a variety of tap-to-earn games, wherein they can earn rewards in the form of crypto-backed tokens, mobile airtime, or physical items. As part of their expansion, Rise & Hustle plans to introduce these revolutionary gadgets to the gaming sectors of Kenya and Ghana, leveraging the growing popularity of smartphones and technology in these regions.
