Underneath the Golden Apple lies its secret machinery.
In the bustling world of beauty retail, Golden Apple has emerged as a trailblazer, leveraging technology to offer an unparalleled shopping experience.
The company's rapid growth, evident in its 2024 online sales of over 20 million orders, is a testament to its strategic focus on digital transformation. This focus is led by GA Tech Team, the technological division established in 2020.
Golden Apple's success is built on a foundation of exclusive product partnerships, digital engagement, innovative marketing strategies, and immersive consumer experiences. One such partnership is with myBlend, a cutting-edge skincare brand known for its high-precision, peptide-enriched formulas. This exclusivity is amplified by strategic Out-of-Home (OOH) advertising campaigns, particularly in competitive markets like the UAE.
The retailer's omni-channel approach combines a mobile app, physical flagship locations, and strong brand visibility at key retail and marketing touchpoints. This integrated strategy positions Golden Apple as a beauty platform offering both the latest trends and tech-enabled shopping experiences.
Golden Apple's marketing strategies merge traditional and digital channels, such as vibrant billboards and social media-backed campaigns, to maximize reach and consumer engagement. The company's investment in digital marketing has been instrumental in establishing its e-commerce revenue as over 50% of its total revenue by the end of 2024.
The retailer's commitment to digital transformation extends to its operations. Golden Apple has developed a WMS system for warehouses and stores to handle supplies and order collections efficiently. The company has also integrated with 30 courier services in various countries to ensure swift delivery.
To manage its growing workforce, Golden Apple has developed an intelligent platform for planning operational staff working hours, known as the shift exchange. This platform increases planning accuracy by 10% and efficiency by 25%.
In 2024, Golden Apple surpassed well-known beauty retailers to become the largest beauty retailer in the country. The retailer's strategic use of technology has also earned it recognition, with the analytical agency Data Insight naming it the "Pacesetter" among the top 100 online stores in spring 2025.
Golden Apple's innovative approach to retail extends to its customer service. The company offers flexible delivery options, including express delivery within two hours and click-and-collect within 30-60 minutes. It has also launched an app for its own courier service, employing thousands of couriers daily.
In a bid to further enhance its customer service, Golden Apple has introduced Virtual Reality (VR) training for its retail employees. This training increases sales, reduces employee adaptation time, decreases workload on managers, and standardizes consultants' knowledge.
Moreover, Golden Apple is the first retailer in the CIS and the Middle East to create an electronic gift certificate platform using a generative visual neural network - YandexART. This platform ensures a unique and personalized gifting experience for its clients.
In summary, Golden Apple's technology-driven growth strategies revolve around exclusive product partnerships, eye-catching digital and physical marketing, immersive retail experiences, and digital platform integration—all aimed at capturing sophisticated consumers demanding innovation and exclusivity in beauty products.
- Golden Apple's technological division, GA Tech Team, has been instrumental in driving the company's emphasis on data-and-cloud-computing and cybersecurity, as demonstrated by the WMS system for managing supplies and orders efficiently and the integration with multiple courier services worldwide.
- In addition to fashion-and-beauty, Golden Apple's retail platform offers an extensive range of tech products, such as virtual reality headsets used for employee training, showcasing the retailer's commitment to integrating artificial-intelligence and technology into its operations.
- The retailer's innovative use of technology and digital marketing has not only transformed its shopping experience and sales but also expanded into other sectors, like shopping and gift-giving, as evidenced by the introduction of the YandexART electronic gift certificate platform that utilizes artificial-intelligence.
- The success of Golden Apple in the fashion-and-beauty industry can be attributed to its strategic approach of merging technology with its lifestyle-focused products, creating an unparalleled shopping experience for its customers that goes beyond just fashion and beauty items.
