Ultra-fast fashion brand Littlebox, showcased on Shark Tank India, secures Rs 17.5 crore in funding.
Littlebox Raises Rs 17.5 Crore in Seed Funding Round
Littlebox, a Gen Z-focused ultra-fast fashion brand, has secured Rs 17.5 crore in a seed funding round. The funding round was co-led by Huddle Ventures and Prath Ventures, with participation from a group of angel investors including Jens Lapinski, Benjamin Richter, and other unnamed private investors.
Founded in 2022 by Rimjim Deka and Partha Kakati, Littlebox operates from a 40,000-square-foot facility located in Noida. The brand gained exposure through its appearance on Shark Tank India Season 3, where it secured backing from all five "Sharks".
Littlebox has built a reputation for staying profitable while remaining lean and moving fast. The startup's proprietary demand forecasting algorithm helps minimize dead stock and optimize margins, enabling it to remain competitive in the fast-paced fashion industry.
The brand operates on a real-time retail model, introducing new fashion SKUs every week. Unlike traditional seasonal fashion cycles, Littlebox cycles inventory every 15 to 25 days. This approach, combined with its agile and tech-first approach, makes Littlebox an agile player in India's fast fashion landscape, as stated by Ishaan Khosla, Partner at Huddle Ventures.
Piyush Goenka, Managing Partner at Prath Ventures, believes that Littlebox blends Gen Z insight with data-driven execution. The startup aims to reach Rs 100 crore in revenue by FY26.
Littlebox operates its own warehousing network and relies on a supply chain engine that reshapes trends for Indian consumers, as built by Rimjim and Partha, the founders. The startup plans to use the raised capital for category expansion, UI/UX improvement, packaging, logistics, and marketing efforts.
In the fiscal year 2025, Littlebox reported Rs 55 crore in revenue, up 104% from Rs 27 crore in FY24. Net profit for the fiscal year surged more than fourfold to Rs 2.3 crore, compared to Rs 55 lakh the previous year. With this latest funding round, Littlebox is well-positioned to continue its growth and innovation in India's fast-growing fashion market.
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