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UiPath names Saudi Arabia's Sara Al-Alsheikh as new Regional Vice President

Global automation pioneer UiPath appoints Sara Al-Alsheikh as Regional Vice President and Managing Director for Saudi Arabia, Kuwait, and Bahrain, in response to growing interest in AI-driven automation in the Gulf region. Al-Alsheikh, stationed in Riyadh, will steer UiPath's sales and customer...

Global automation firm UiPath appoints Sara Al-Alsheikh as Regional Vice President (RVP) and...
Global automation firm UiPath appoints Sara Al-Alsheikh as Regional Vice President (RVP) and Managing Director in Saudi Arabia, Kuwait, and Bahrain, driven by increasing adoptions of AI-powered automation in the Gulf region. Al-Alsheikh, joining from Riyadh, will oversee UiPath's marketing and customer success strategies within Saudi Arabia, aiming to capitalize on the growing demand.

UiPath names Saudi Arabia's Sara Al-Alsheikh as new Regional Vice President

Get ready for a technological surge in Saudi Arabia, Kuwait, and Bahrain! UiPath, the world's leading AI-driven automation company, has announced the appointment of Sara Al-Alsheikh as their Regional Vice President (RVP) and Managing Director for these three countries.

Based in the vibrant heart of Riyadh, Sara will be steering UiPath's regional growth strategy. She'll be overseeing go-to-market approaches and customer success, serving as the managing director of UiPath's regional hub right here in Riyadh. Sara will be directing efforts towards accelerating growth in key sectors such as government, banking, oil and gas, and more, while bolstering UiPath's partnership network and ensuring customer success across large-scale digital transformation initiatives.

The region is buzzing with digital transformation, and organizations are eagerly adopting advanced automation technologies to elevate efficiency and competitiveness. UiPath is at the forefront of this shift, empowering local businesses and governments to bring AI-powered automation into their everyday operations. The company does this by combining AI agents, software robots, and human collaboration seamlessly, providing a cutting-edge, integrated solution.

Sara's journey with UiPath dates back to 2023 when she joined as the Director of Public Sector and Public Investment Fund (PIF). Her remarkable track record of success has earned her this exciting new role, aligning perfectly with the regional momentum. By joining forces with UiPath, Sara will help the Gulf region achieve its Vision 2030 objectives through innovation, fostering sustainable growth, and supporting gender inclusion goals.

This appointment signifies Saudi Arabia's ongoing transformation and growing emphasis on empowering women in leadership, as set out in Vision 2030. With over a decade of experience working for prominent tech giants like HP, IBM, and SAP, Sara represents a new generation of leaders steering the region's technology landscape with innovation, inclusion, and sustainable growth.

"I am thrilled to embark on this leadership journey at a time when the Kingdom is expediting its digital transformation roadmap and positioning AI as a cornerstone of its strategy," said Sara. "UiPath, with its recent relaunch as the first enterprise-grade platform for agentic automation on the market, is at the pinnacle of innovation. My mission is to guide our clients to reimagine and streamline their work processes with agentic automation, with UiPath at the heart of their innovation journey."

Zakaria Haltout, Area Vice President of Middle East and Africa at UiPath, shared his excitement, noting, "Sara's leadership is a valuable asset for UiPath, symbolizing the potential when talent, vision, and inclusion converge. She brings not only regional insight but also the determination to execute at scale, and we are eager to witness her lead our next phase of growth."

  1. With her extensive background in technology, Sara's appointment as the Regional Vice President and Managing Director for Saudi Arabia, Kuwait, and Bahrain by UiPath signifies a significant stride towards advancing digital transformation in the region, particularly in sectors such as finance, energy, and government.
  2. As UiPath is dedicated to empowering local businesses and governments with AI-powered automation, this strategic move by the company will likely have a profound impact on the technology and business landscape of the Gulf region, ensuring a more efficient and competitive industry environment.

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