True Fit & N Brown Partner for Data-Driven Personalisation
True Fit, the leading personalisation platform for apparel and footwear brands, has joined forces with N Brown, a top 10 UK clothing and footwear digital retailer. The partnership aims to enhance N Brown's customer service through data-driven personalisation.
N Brown, known for its size-inclusive fashion for customers size 20+ and age 50+, will implement True Fit's solutions across its JD Williams, Simply Be, Jacamo, Ambrose Wilson, and Fashion World brands. Adam Warne, Chief Information Officer at N Brown, emphasised the importance of data-driven customer insight and personalisation for operational efficiencies and improved customer service.
True Fit's True DiscoveryTM solution will deliver personalised product recommendations based on fit and style preferences. The True 360TM solution will enhance N Brown's customer relationship management (CRM), while True ConfidenceTM provides personalised fit ratings and size recommendations. Additionally, True Fit's True InsightTM will aid in data-driven marketing, merchandising, and design decisions. Jessica Murphy, Co-Founder and Chief Customer Officer at True Fit, expressed excitement about the collaboration.
True Fit's partnership with N Brown is set to revolutionise the customer service for N Brown's diverse range of brands. By leveraging True Fit's advanced personalisation solutions, N Brown aims to provide tailored recommendations, improve fit, and enhance overall customer satisfaction.
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