Top Chinese Gaming Studios Reach 80% Collaboration Rate with InMobi
InMobi Shines at ChinaJoy 2025, Demonstrating AI-Powered Mobile Ad Innovations
InMobi, a global leader in mobile advertising and AI-powered monetization, has made a significant impact at ChinaJoy 2025, showcasing its next-generation ad innovations. The company's booth (B906, Hall W3 of Shanghai New International Expo Center's BTOB Business Negotiation Hall) has been a hub of activity, attracting a multitude of attendees.
At the heart of InMobi's offerings is a focus on high-impact, user-centric ad solutions and custom monetization strategies. This approach, coupled with their full-stack ad platform that integrates demand-side platform (DSP), supply-side platform (SSP), and owned-and-operated media, sets them apart in a competitive landscape.
A key innovation underpinning their platform is Helix AI, InMobi's proprietary intelligence engine. Helix AI powers scalable ad decision-making and optimization, helping Chinese developers efficiently reach, acquire, and monetize high-value users across global markets. This AI-driven approach enhances targeting precision and monetization effectiveness in mobile gaming and app ecosystems.
InMobi's success in the Chinese market is evident. The company has achieved over 80% penetration among China’s top 100 gaming publishers, resulting in a two-fold revenue increase for Chinese partners between the first halves of 2024 and 2025. This success underscores InMobi's strong position as a preferred global growth partner for mobile publishers in China.
InMobi's commitment to the Chinese market extends beyond just business. The company has a dedicated team of local experts to support Chinese developers, ensuring they have the resources and guidance they need to succeed.
Moreover, InMobi is expanding its AI capabilities. Co-founder Mohit Saxena has emphasized the company's evolution from a mobile advertising network into a generative AI-powered commerce platform through Glance AI. This expanded AI capability reinforces their leadership in AI-powered monetization beyond just advertising.
InMobi has also formed strategic partnerships to expand its supply-side platform capabilities across app, web, and connected TV (CTV), as exemplified by their collaboration with MAGICBID in mid-2025.
InMobi's website (www.inmobi.com) provides more information about the company and its offerings. For those attending ChinaJoy 2025, the opportunity to engage with InMobi's team and experience their innovations firsthand is not to be missed.
[1] Source: InMobi Press Release, "InMobi Achieves Over 80% Penetration Among China’s Top 100 Gaming Publishers," 2025. [2] Source: InMobi Press Release, "InMobi Showcases Next-Generation Ad Innovations at ChinaJoy 2025," 2025. [3] Source: InMobi Press Release, "InMobi Expands Supply-Side Platform Capabilities with MAGICBID Collaboration," 2025. [4] Source: InMobi Press Release, "InMobi Announces Evolution into Generative AI-Powered Commerce Platform through Glance AI," 2025.
- InMobi's growth in China is not limited to just business, as they also invest in a team of local experts to support Chinese developers, demonstrating their commitment to the region's thriving business and technology landscape.
- Leveraging technology, InMobi's AI capabilities are expanding beyond ads, with their transformation into a generative AI-powered commerce platform through Glance AI,showcasing their leadership in AI-powered finance and commerce solutions.
