Threat to "many jobs" in Morocco due to French law prohibiting telephone conversations
A French Law Cracking Down on Unwanted Calls Impacts Moroccan Call Centers
A new law adopted by the French Parliament on May 21st is set to impact call centers in Morocco, particularly those in Rabat's trendy Agdal neighborhood. The law, which prohibits unsolicited telemarketing, is expected to reduce the number of unwanted calls to French consumers.
Under this law, call centers must obtain explicit prior consent from consumers before making marketing calls to France. Companies that fail to comply may face fines or other sanctions. This legal framework effectively limits outbound telemarketing operations targeting France from overseas call centers.
For Moroccan call centers, the implications are significant. They must invest in compliance systems, such as call list scrubbing against French Do Not Call registries and consent tracking, to ensure they do not engage in unsolicited telemarketing calls to French phone numbers.
The new regulations could potentially affect revenues, as many Moroccan call centers service French clients and markets. However, it also presents an opportunity for these businesses to pivot towards inbound services, consent-based marketing, or other communication channels that comply with French and European telemarketing and privacy laws.
In the Agdal neighborhood, known for its bustling call centers, this legal environment encourages local firms to adopt AI-driven compliant calling solutions that respect consumer preferences and legal limits.
Jaouad, a 27-year-old from one of the call centers, describes his work as repetitive and a bit numbing. He expresses a desire to leave his job as soon as possible. Despite the challenges, many young people in the Agdal neighborhood still consider a job in a call center as a starting point in their career.
The new law applies to all telephone solicitations, including those made directly or through intermediaries. It does not apply to necessary or expected calls, such as bank notifications or utility bill reminders.
The adoption of this law could set a precedent for other countries to follow suit. As the world becomes increasingly connected, the importance of respecting consumer privacy and preferences in telemarketing efforts is becoming more apparent.
- To comply with the new law, Moroccan call centers may need to invest in technology like AI-driven compliant calling solutions.
- As the world becomes more connected, the importance of technology in ensuring respect for consumer privacy and preferences during telemarketing efforts is becoming increasingly apparent.
