The Power Propelling Omnicom Media Group's New Skills and Offerings: Their Centers of Exceptional Proficiency
Omnicom Media Group's Centers of Excellence Drive Innovation and Enhance Media Capabilities
Omnicom Media Group, a leading global media conglomerate, has been expanding its media offerings and competitive advantages through its Centers of Excellence (COEs). These specialized teams, established at the group level, focus on key areas of expertise and innovation to drive growth and enhance the services offered by its major agency brands: OMD, PHD, and Hearts & Science.
The COEs play a crucial role in extending competitive advantages to each of the holding company's agency brands. They are responsible for developing innovative solutions to media-related challenges and are instrumental in expanding the media offerings of Omnicom's agency brands.
One such solution is the new product, a horizontal planning capability, which was designed to address the problem of obscured combined reach. Previously, Omnicom Media Group's media agencies planned campaigns by platform, but this method obscured the combined reach of creators across multiple platforms. To address this issue, Omnicom Media Group, with the help of Annalect, developed this new product.
The horizontal planning capability is one of the solutions developed by the COEs, which are key to the development and deployment of new products across Omnicom Media Group's media agencies. These centers focus on developing cutting-edge media strategies and leveraging technology and data to optimize campaign effectiveness. They also enable knowledge sharing and best practices across the agency networks to maximize client outcomes and support cross-agency collaboration.
By doing so, the COEs provide scalable, innovative solutions that enhance Omnicom’s ability to compete in an increasingly data-centric and results-driven advertising market. This structure helps Omnicom maintain its market leadership by driving growth in media offerings and extending competitive advantages in areas like strategic media planning and buying, digital commerce, branding, and precision marketing, all integral to the services offered by its core agencies.
In summary, the COEs are foundational to Omnicom’s strategy for media innovation and client service excellence. They enable Omnicom's media agencies—OMD, PHD, and Hearts & Science—to deliver superior results through best-in-class media capabilities that align with Omnicom's broader global expansion and service integration goals. However, explicit details on each COE’s focus areas or internal functioning were not found in the search results.
The Centers of Excellence (COEs) at Omnicom Media Group are instrumental in developing innovative solutions like the horizontal planning capability, which optimizes campaign effectiveness and addresses the problem of obscured combined reach. These centers focus on leveraging technology and data to extend competitive advantages in areas such as strategic media planning and buying, digital commerce, branding, and precision marketing.
By incorporating technology into their media strategies, the COEs support Omnicom's expansion in the finance, business, and technology sectors, ultimately driving growth and providing scalable, cutting-edge solutions in the media industry.
