Tariff Impact: Discover the Amount Your Wallet Takes from Trump's Tariffs
In the face of the Trump administration's 39% tariffs on Swiss imports, British watchmaker Christopher Ward has taken an unprecedented step to protect its customers. The company, renowned for its colorful tool watches, integrated-bracelet sport watches, and affordable C1 Bel Canto watches, has decided to absorb the increased tariff cost themselves rather than passing it on to customers immediately.
This unique approach to pricing adjustments is centred around putting customers first. While many Swiss watch brands are taking a "wait and see" approach or have started passing the tariffs directly to consumers, Christopher Ward has chosen to delay the price hikes, at least temporarily. Purchases made at their showrooms or events remain tariff-free, further supporting customer savings.
The tariffs, which went into effect last week and are affecting Christopher Ward's largest market, the US, have resulted in a significant increase in the cost of the company's watches for American customers. The cost of a $4,210 C1 Bel Canto watch, for instance, amounts to $6,429 after taxes due to the new tariffs. This increase makes a previously approachable product potentially out of reach for some customers.
In contrast, many other watch brands, such as Rolex, Omega, and Cartier, have raised their prices by 3% to 10% due to the tariffs. Christopher Ward's decision to absorb the cost demonstrates the company's commitment to customer consideration despite challenging trade conditions.
The company has honoured the lower 10% tariff for orders before midday UK time on August 5, 2025. Orders placed before this date will not see a price increase due to the tariffs. For orders made after this date, the company will absorb any additional cost from the tariff rise to 39%, rather than passing it to customers.
This strategy underscores Christopher Ward's dedication to transparency. Unlike many brands, Christopher Ward has shown exactly how much the tariffs are affecting the cost of its wares. This approach is commendable in an industry where such information is not always readily available.
In conclusion, Christopher Ward's decision to absorb the tariff increase is a testament to the company's commitment to its customers. By taking this approach, they have set a positive example for other companies in the industry and continue to offer affordable luxury timepieces to their customers.
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