Strengthening its Foothold in Latin America: Scientific Games Wins New Development Deal
Scientific Games Nabs El Salvador's National Lottery for Exclusive, Profitable Collab
Taking the global lottery industry by storm, Scientific Games keeps pushing boundaries as a top go-to for lottery system production and management. Their latest partnership expansion with Lotería Nacional de Beneficencia de El Salvador, the National Lottery of El Salvador, aims to create exclusive new titles and boost its instant game selection, building on their successful five-year partnership.
Transporting El Salvador's National Lottery to Unparalleled Heights
Since 2017, Scientific Games has consistently contributed to El Salvador's National Lottery's extraordinary growth. The alliance revolutionized the lottery's instant game portfolio, driving them to break revenue records in 2022. Praise from the lottery's president, Javier Milian, highlights the fruitful relationship between the two entities.
Their collaboration enabled us to generate a staggering 40% growth last year and a staggering 400% accumulated growth in the past five years.
Given the popularity of the developer's products, the National Lottery opted to double down on this vertical. The profits not only bolster the organization's bottom line but also fund essential programs like healthcare, education, and social services for the community.
Scientific Games Stands Behind Its Word
Under the latest agreement, Scientific Games will create personalized, high-performance products designed for the local market, following the success of past hits like Mascotas, Safari, Dinero al Instante, and Tragamonedas. The enthusiasm to extend the partnership resonates with Scientific Games president, John Schulz.
Together, we've tackled numerous challenges and are confident the powerful partnership will continue to bring success.
Known for its data-driven product development, Scientific Games aims to drive continuous engagement for the National Lottery, likely focusing the creation of new titles on its team in Santiago, Chile, the nearest global production center.
Cementing a Global Standing in Latin America
Extending the collaboration with El Salvador's National Lottery marks an essential step in maintaining Scientific Games' exclusivity in Latin America. With partnerships across the region, Scientific Games' instant games have become the industry's most successful, making up over 70% of instant game retail sales worldwide, further cementing the company's leading position.
Looking forward, Scientific Games has plans to make significant headlines in 2023 as it pursues new expansion opportunities and continues refining its market-specific solutions.
The Secret Sauce for Scientific Games' Dominance
While the new titles for El Salvador's National Lottery are underway, Scientific Games employs a multi-pronged strategy to cement its position at the forefront of the global lottery systems market:
- Cutting-edge Retail Technology Deployment: Scientific Games prioritizes investing in advanced retail technologies, aiming to modernize lottery sales environments and streamline operations. Case in point, its SCiQ technology ecosystem recently introduced to the South Carolina Education Lottery and North Carolina Education Lottery, delivers digital menu boards, automated inventory management, real-time sales analytics, and theft reduction features.
- Long-term Partnership Renewals: Scientific Games leverages its strong track record to build trust and incorporate cutting-edge technologies into existing partnerships, such as its extended six-year collaboration with the South Carolina Education Lottery.
- Data and Predictive Analytics: Scientific Games uses its proprietary SCiTrak predictive ordering system to optimize supply chain efficiency. This technology, deployed with the SCiQ units, manages scratch game inventory in real-time, ensuring consistent product availability, reducing out-of-stocks, and driving revenue growth.
- Commitment to Social Responsibility: Scientific Games demonstrates its dedication to corporate social responsibility by donating refurbished technology to schools. This commitment to environmental sustainability and community education strengthens its reputation as a responsible and community-focused partner.
- Tailored Solutions for Diverse Markets: Scientific Games steadfastly caters to specific needs in different lottery markets worldwide, crafting technology and operational solutions that fit local environments, regulations, and player preferences while effectively supporting the lotteries' good cause programs and revenue growth objectives.
- Regarding their collaboration with El Salvador's National Lottery, Scientific Games will be creating personalized, market-specific solutions to optimize growth, as stated by John Schulz, the company's president.
- Recognizing the success of their partnership, the National Lottery has decided to further invest in Scientific Games' offerings, with the expectation of extended revenue growth and increased support for community programs like healthcare, education, and social services.
- With El Salvador's National Lottery now under its wing, Scientific Games aims to fortify its position as a dominant force in the Latin American lottery market, representing over 70% of global instant game retail sales.
