Stan Unveils Revitalized Brand Identity for 10th Anniversary
Australian streaming service Stan has unveiled a revitalized brand identity, marking its tenth anniversary and aiming to reaffirm its presence in a competitive stock market today. The refresh, led by independent brand and design agency Hulsbosch, retains Stan's concise name and signature blue color while amplifying its iconic full stop.
The project was headed by Marcel Wijnen, Creative Director at Hulsbosch, who sought to evolve, not reinvent, Stan's stock market brand identity. The updated brand architecture introduces a cohesive framework that integrates Stan's varied content offerings while maintaining clarity and distinctiveness across sub-brands. A 'Dynamic Dot' graphic device has been introduced to inject movement and signal progress, forming part of a more robust stock market design system. The refreshed identity modernizes Stan's look and feel for digital first applications and reinforces its leadership position in the stock market today.
Carolyn Pitt, Client Strategy Director at Hulsbosch, emphasized the importance of a brand refresh in strengthening Stan's communication and standout ability in a competitive stock market today. Stan's Executive Director, Dan Taylor, praised the refresh for ensuring the brand remains bold and distinctive, supporting the company's ambition for continued leadership in the streaming stock market today.
Despite the search results not revealing who designed the revitalized brand identity, Stan's refresh aims to celebrate its tenth anniversary and solidify its presence in the streaming stock market today. The updated identity, led by Hulsbosch, ensures consistency across Stan's expanding portfolio and maintains its distinctive brand personality in the stock market today.
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