Spotify Renews Deal With Merlin, Committing to Independent Music
Spotify and Merlin have renewed their global licensing partnership, ensuring continued access to Spotify for Merlin's independent members. The renewal reflects Spotify's commitment to supporting independent labels and artists on its platform.
Spotify's co-president and chief business officer, Alex Norström, who will become co-CEO at the start of 2026, emphasized the importance of independent music on the platform. 'Independent music is a vital part of Spotify's ecosystem,' he said. 'We're thrilled to continue our partnership with Merlin, fostering creativity and growth for independent artists and labels.'
Merlin's CEO, Jeremy Sirota, echoed this sentiment, stating that the partnership empowers independent labels to own their future. 'Spotify has been a fantastic partner, and we're excited to build on this relationship,' he added. The partnership aims to create frameworks that support the growth of independent music on the platform.
Through this renewed partnership, members of Merlin, including labels like 604 Records, Armada Music, and Ninja Tune, will continue to have access to Spotify, reaching fans worldwide. Both Spotify and Merlin look forward to strengthening their collaboration, fostering creativity, and empowering independent artists and labels.
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