Sinclair and Pearl TV to Introduce ROXi's Interactive Music Channel in 31 NextGen TV Locations
In a groundbreaking move, ROXi and Sinclair have formed a strategic partnership to launch ROXi's fully interactive music TV channel in 31 U.S. television markets, ushering in a new era for interactive TV across America[1][3]. This partnership leverages the ATSC 3.0 (NextGen TV) broadcast standard, allowing an interactive music experience on broadcast television without the need for apps, logins, or subscriptions[1][3].
Powered by FastStream Interactive's platform, the ROXi channel boasts a catalog of 100 million licensed songs from major partners such as Universal Music Group, Sony Music Entertainment, Warner Music Group, and MERLIN[1][3]. This extensive library is accessible to viewers through their TV remotes, enabling them to search for any artist, song, mood, or genre[1][3].
The interactive features of the ROXi channel are reminiscent of popular social media platforms, allowing viewers to skip music videos TikTok-style[1][3]. This novel capability for broadcast TV is set to redefine the way music is experienced on U.S. TV, as described by Rob Lewis, CEO of FastStream Interactive, who stated that ROXi is revolutionizing the way music is experienced on U.S. TV[1][3].
The partnership is supported by the Pearl TV broadcaster consortium, which includes Sinclair Broadcast Group, and facilitates expansion into additional markets beyond Sinclair’s initial 31 markets later in 2025[1][2][3][4]. The initial rollout markets include major cities such as Baltimore, Seattle, San Antonio, Columbus, Minneapolis, and Washington, D.C., among others where Sinclair operates broadcast stations[2].
Anne Schelle, managing director of Pearl TV, expressed delight at ROXi, stating it is seamless, interactive, and free[1][3]. She believes ROXi delivers control, personalization, and instant access to today's TV audiences[1][3]. Schelle also implied that ROXi will be partnering with multiple broadcasters, marking a significant expansion for the service[1].
In summary, the key details of the ROXi-Sinclair strategic partnership are:
- Deploying ROXi’s interactive music channel on Sinclair broadcast stations in 31 U.S. markets via ATSC 3.0.
- Leveraging NextGen TV broadband connectivity to provide interactive features on smart TVs without apps or subscriptions.
- Offering a vast licensed music library with search and skip functionality controlled by the TV remote.
- Support and rollout assistance from Pearl TV consortium to expand to other markets.
- Introduction planned for throughout 2025, marking a new era for broadcast interactive music television[1][2][3][4].
This innovative collaboration represents a significant step forward in broadcast media by combining NextGen TV capabilities with interactive music content on free-to-air television[1][3]. Anne Schelle, looking forward to seeing ROXi expand across the rest of the country, expressed her excitement for the future of broadcast television[1].
- ROXi, in collaboration with Sinclair, aims to revolutionize the U.S. television landscape by launching an interactive music channel in 31 markets, leveraging ATSC 3.0 (NextGen TV) technology.
- The partnership between ROXi and Sinclair capitalizes on FastStream Interactive's platform and a vast library of 100 million licensed songs from major music labels.
- Viewers can access this content using their TV remotes, enabling them to search for any artist, song, mood, or genre without the need for apps or subscriptions.
- The interactive features of the ROXi channel, reminiscent of popular social media platforms, allow TikTok-style video skipping, redefining music experience on U.S. TV.
- The partnership is also supported by the Pearl TV broadcaster consortium, facilitating expansion into additional markets beyond the initial 31 in 2025.
- Anne Schelle, managing director of Pearl TV, believes ROXi delivers control, personalization, and instant access to today's TV audiences, marking a significant expansion for the service.
- This innovative collaboration represents a significant leap forward in the realm of broadcast media, merging NextGen TV capabilities with interactive music content on free-to-air television, promising an exciting future for broadcast television.
