Siemens' Communication Department is led by Ribeiro
Siemens has announced a significant change in its communications department, with Christiane Ribeiro Guimarães Höfer taking on the role of Head of Global Communications. The appointment, effective from March 1st, 2023, marks a significant milestone in Ribeiro's career at Siemens, which spans over 20 years.
Ribeiro joined Siemens in Brazil in 2001 and has since held various leadership positions within the company. She served as Head of Communications and Government Relations for Siemens Australia and New Zealand, demonstrating her ability to navigate complex communications landscapes across different regions.
In her new role, Ribeiro will report directly to Siemens CEO Roland Busch and will be responsible for overseeing worldwide Siemens communications. This includes maintaining the company's global brand image, ensuring effective communication strategies, and fostering strong relationships with key stakeholders.
Ribeiro's extensive experience at Siemens is not limited to her time in Australia and New Zealand. She has also held the positions of Head of Innovation Communications and Communications Partner to Roland Busch in his roles as Chief Technology Officer and Deputy CEO. These roles allowed her to contribute significantly to Siemens' innovation communications and strategic decision-making processes.
Lynette Jackson has been succeeded as Head of Global Communications by Ribeiro. Jackson's tenure at Siemens has been marked by her contributions to the company's communications strategy, and her departure marks the passing of the baton to a seasoned professional.
Ribeiro's career progression at Siemens has been steady, with her taking on increasingly significant roles over the years. Her appointment as Head of Global Communications is a testament to her dedication, hard work, and commitment to the company.
While details about Ribeiro's background and previous roles at Siemens before being appointed as the Head of Global Communications are not readily available, it is clear that she brings a wealth of experience and expertise to her new role. As she steps into this new challenge, the global communications landscape for Siemens is set to undergo a transformation under her leadership.
In her new role as Head of Global Communications, Ribeiro will utilize her vast experience in Siemens' business and technology sectors to oversee worldwide communications, ensuring effective strategies that align with the company's finance goals and technology advancements. With her departure, Lynette Jackson hands over a legacy of significant contributions to Siemens' communications strategy, passing the baton to a seasoned professional with a proven track record in the field.
