A Fresh Spin on the Communications Shakeup at Bayerische
Shifting gears for the new year: Felicitas Eckert takes over corporate communication - responsibilities reallocated within the team
Hear Ye, Hear Ye! The new year, 2025, has brought a fresh wind of change to the corporate communications team at the insurance powerhouse, Bayerische. Meet Felicitas Eckert, the dynamic 30-year-old now leading the charge as CEO of communications, and the group's official spokesperson. This major reshuffle is set to strengthen Bayerische's presence and influence in the public sphere.
As Martin Gräfer, the board member responsible for corporate communications, among other duties, explains, "Communication is more than just dumping information - it's about clear, purposeful communication that fosters trust." With Felicitas's extensive tenure with Bayerische and her shrewd insights, the team is well-equipped to carry on the communication strategy in this new setup.
Before joining Bayerische in April 2022, Felicitas honed her skills in communications across diverse industries, working for esteemed names such as Amazon, DMG MORI, and RENK Group AG. This breadth of experience allows her to approach her role with a unique perspective.
In the revamped structure, the team pushes boundaries, redefining responsibilities to give new life and a sharp focus.
- Felicitas, previously responsible for communications surrounding composite topics and sports sponsorship, will now steer the cross-sectional area of corporate and life, encompassing the company's sporting engagements.
- Moritz Rebhan, originally the press spokesperson for sustainability and the Pangaea Life brand, will take on the central innovation focus of Bayerische, artificial intelligence.
- Nick Schelchshorn, who was the lead press referent for internal communications, broadens his horizons, now handling communications covering property insurance topics.
Together, this rejuvenated team combines deep expertise with creative energy. As Gräfer puts it, "Our communication will remain focused on trust, transparency, and closeness, as these are the only keys to navigating the increasingly complex world."
The insurance industry today grapples with numerous hurdles: economic instability, mounting regulations, relentless climate change, and invasive digitization are reshaping the landscape. Meanwhile, the significance of sustainability and societal engagement, core values for Bayerische, continues to grow.
" clear and honest communication is crucial to provide guidance and build trust - whether for our clients, partners, or team members," stresses Felicitas. "I'm thrilled to tackle these challenges alongside talented colleagues and discover innovative ways to authentically and effectively present the Bayerische brand."
To get the latest scoop, keep an ear out for press releases or reach out to the Bayerische press office.
Press Contact:Name: Nick SchelchshornAddress: Thomas-Dehler-Straße 25, 81737 Munich, GermanyPhone: 0152 3468-9210Email: [email protected]: www.diebayerische.de
Source: ots
- In the revamped structure of Bayerische, Nick Schelchshorn, previously responsible for internal communications, now handles communications covering property insurance topics, which intertwines his role with the finance and business aspects of the company.
- As Bayerische pushes boundaries with its innovative team restructure, Moritz Rebhan, originally the press spokesperson for sustainability and the Pangaea Life brand, takes on the central focus of artificial intelligence, blending business, technology, and communication.
