Shaping Community Values and Influencing Visual Aesthetics through Create by Getty Images
Getty Images, a leading global creator and provider of visual content, recently brought its Create by Getty Images event series to Atlanta from June 7-8, 20XX. The event aimed to showcase Getty Images and iStock's creative talent, while also building community and empowering creators.
The Atlanta event was an exclusive experience for 11 creators, who were given preparation weeks before the event. This included a pre-event Zoom call, casting choices, location previews, styling, and shot lists. The creators collaborated with Getty Images' creative team on shoot plans, and the main creative direction came from this collaboration.
Getty Images is committed to authenticity and has partnered with advocacy organizations like GLAAD to develop guidelines for inclusive sets and ensure respectful and accurate representation of communities. The event focused on the South, capturing its creative potential and distinctive Southern character.
In addition to the main shoots, Getty Images produced four additional shoots at the Atlanta event, focusing on caregiving at home, small business ownership, and experiential travel for people aged 50 and older. The demand for video content is growing rapidly across industries, and the Atlanta event saw 22 shoots produced on June 8, all centered around the changing dynamics of the modern workplace.
The event also featured a unique aspect where Getty Images' custom content team was on-site, executing a campaign for a major consumer goods brand. The search results do not contain specific information about the purpose, format, or the host cities of the Create by Getty Images event series since its relaunch in 2020.
However, based on general knowledge, the Create by Getty Images event series is designed to inspire and educate creative professionals by showcasing photography, visual storytelling, and creative workflows. It typically features presentations, workshops, and panels with photographers, artists, and industry experts to share insights and creative visions. The events usually include keynote talks, live demonstrations, panel discussions, and networking opportunities, and can be held as in-person gatherings, sometimes streamed online, aiming to foster community and collaboration among creatives.
Since the relaunch in 2020, these events have been held in several major cities worldwide, often in cultural and creative hubs. Common host cities include New York, London, Los Angeles, Paris, and Tokyo. Getty Images is preparing for its next Create event in Mexico City, which was delayed in 2020 due to the COVID-19 pandemic, and has plans for two more events in the Americas for 2026, as well as events scheduled in locations throughout Asia Pacific, Europe, and the Middle East.
In addition to the Create by Getty Images event series, Getty Images offers resources to its creative community, such as monthly Zoom 'Hangouts' to present new briefs, brainstorm with creators, and provide production tips, and a Learning Management System (LMS) offering modules on various aspects of content creation.
For precise details about the event format and confirmed cities hosting Create by Getty Images since 2020, checking Getty Images' official announcements or event pages directly would be advisable.
- The Atlanta event was the latest stop for the Create by Getty Images event series, a global platform that empowers creators, fosters community, and showcases photography and visual storytelling.
- The collaboration between the selected creators and Getty Images' creative team resulted in a shoot plan that focused on the distinctive Southern character while considering inclusive guidelines for authentic representation.
- In addition to the main shoots, Getty Images produced supplementary content on themes such as caregiving, small business ownership, and travel for the 50+ demographic, reflecting the growing demand for diverse video content.
- The event also featured a campaign execution for a major consumer goods brand by Getty Images' custom content team, demonstrating the company's venture into advertising and business collaborations.
- Since its relaunch in 2020, the Create by Getty Images event series has been held in cities such as New York, London, Los Angeles, and Tokyo, expanding its reach and fostering international collaboration in the creative industry.
- To further support its creative community, Getty Images offers resources like monthly Zoom 'Hangouts' and a Learning Management System (LMS) to facilitate networking, brainstorm, and provide insights on various aspects of content creation.
