Self-reliant Year of "Aunt Enso" in Wassenach - A self-service effort to combat the shop's demise
In the heart of Rhineland-Palatinate, a new shopping trend is taking shape. The self-service store concept, successfully implemented in the picturesque town of Wassenach, is now set to expand to Winningen and Mastershausen.
The company spearheading this innovation is yet to announce specific opening dates for the new stores, but the construction of the building in Mastershausen is already underway. Meanwhile, in Wassenach, the self-service store, known locally as "Aunt Enso", has reported a good development in its first year.
In Wassenach, customers can shop for a range of products, sufficient for daily needs, including regional baked goods, eggs, and reduced-price food before the best-before date. The convenience of the store, particularly outside regular hours, is often noted by locals. More than 80% of customers use the self-checkout lanes, even when staff is present, demonstrating the appeal of this streamlined shopping experience.
The store's spokesperson, Daniel Müller, shared that customers often use the store in Wassenach for quick shopping or when an ingredient runs out. He also highlighted that the store has many regular customers who enjoy socializing there.
The company's expansion plans don't stop at Winningen and Mastershausen. The self-service store concept is set to bring a new shopping experience to more Rhineland-Palatinate towns in the near future. The stores in Winningen and Mastershausen are planned to be located in the north of the region.
To shop at these self-service stores, customers receive user cards that allow them to open the store, scan their purchases, and pay independently. This contactless shopping experience is a response to the changing needs of customers in the digital age.
The main shopping day in Wassenach is Saturday, but the self-service store concept offers customers the flexibility to shop at their convenience, anytime the store is open. This convenience, coupled with the appeal of the self-checkout lanes, has made the store a popular choice among locals.
As the self-service store concept continues to grow in Rhineland-Palatinate, it's clear that it's more than just a shopping trend—it's a new way of life.
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