SAP & Qualtrics Merge to Revolutionize Customer Experience Management
SAP and Qualtrics have joined forces to revolutionize customer experience management. This merger combines Qualtrics' expertise in experience data collection with SAP's robust suite of solutions, enabling businesses to measure and optimize customer satisfaction more effectively than ever before.
Qualtrics, an XM platform, integrates four key experience areas: customer, employee, product, and brand. Unlike traditional methods, it involves customers directly in the evaluation process by gathering their opinions and feelings, providing a more holistic view of interactions.
Founded by Ryan Smith, Jared Smith, Stuart Orgill, and Scott M. Smith, Qualtrics specializes in collecting experience data (X-data). When merged with SAP solutions, it offers targeted measures to boost customer satisfaction based on the analysis of X and O data (operational data). This combination uncovers hidden connections and helps businesses understand customer actions and intentions more deeply.
In the customer experience realm, Qualtrics complements the C/4 Hana suite, working in tandem with other SAP solutions. The challenge lies in defining appropriate use cases and integrating them to ensure customer satisfaction directly impacts a company's results and profitability.
By merging SAP solutions with Qualtrics' XM platform, businesses can now gain a comprehensive understanding of their customers' experiences. This insight enables them to take targeted actions that improve customer satisfaction, ultimately driving profitability.
Read also:
- Meta's AI Chatbot Boosts Content, Apple's Siri Under French Data Probe
- Europe's Energy Infrastructure Under Siege: Cyberattacks Surge 67% in 2025
- YouTube has disbursed over $100 billion to content creators on its platform since the year 2021.
- Investment of $20 million in strategy by the Aqua 1 Foundation of the UAE in Above Food
