Samsung Ads Boosts CTV Ad Revenue with Publica by IAS
Samsung Ads has bolstered its partnership with Publica by IAS to amplify its CTV ad revenue. The collaboration, initiated in 2020, now spans globally and involves the use of Publica's ad server and unified auction technology.
Publica enables Samsung Ads to fortify its ad-supported service offering and monetize video programming across CTV inventory more efficiently. Since 2020, Samsung Ads has been backed by esome for CTV-based advertising services, with both parties emphasizing the influence of Connected TV on the advertising landscape and esome's proficiency as a leading specialist in the German-speaking region.
Joe Melaragno, Head of Channel Sales at Samsung Ads, credits the growth of Samsung Ads' FAST service to Publica's platform. Cameron Miille, CRO of Publica by IAS, points out that Publica's technology is engineered to optimize revenue and deliver superior ad experiences.
Publica's ad server and unified auction technology are driving yield and maximizing CTV ad revenue for Samsung Ads. The multi-year global collaboration allows Samsung to offer advertisers access to Connected TV inventory on Samsung TV Plus, further enriching its ad-supported service offerings.
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