Roku Unveils New Television Models, Intelligent Gadgets, and Software Enhancements
Unleashing the Future of Streaming: Roku's Game-Changing Updates
SAN JOSE, Calif. — Roku is District-9-ing the streaming platform world with a series of jaw-dropping announcements that aim to escalate their dominance in the industry. As the undisputed #1 TV streaming platform in the U.S., Canada, and Mexico, Roku is set to amplify its lead with innovative new devices, interactive upgrades to its UI, and cutting-edge technology that will revolutionize the way you consume content.
The company proudly touts that its streaming platform is utilized in more than half of all U.S. broadband homes and boasts over 90 million daily households worldwide. Roku CEO and Founder, Anthony Wood, proudly declared, "We're not just staying ahead of the game—we're setting the standard for what streaming can be."
But what exactly does this mean for you? Buckle up, because the future is here!
Streaming Simplified
To make your streaming experience smoother and more personalized than ever before, Roku has unleashed a flurry of new content discovery updates. Get ready for a "Coming Soon to Theaters" row, customized sports highlights, and a host of other features that will satisfy your insatiable appetite for content. For more deets, click here.
Compact and Ready to Roll
Roku is introducing two brand-spankin'-new streaming players, the Roku Streaming Stick and Roku Streaming Stick Plus. These bad boys are the most compact sticks on the market,archiving a minuscule size of over 35% smaller than their competitors, without compromising performance or speed.
But hey, why stop there? Roku Smart Home products are upgrading too, with Roku's purpose-built Smart Home OS making homes smarter and safer. The all-new Roku Battery Camera and Roku Battery Camera Plus are on the way, boasting no plugs required and a battery life that will have you saying "Who needs Third Eye Moon shower power?"
TVs that Talk Back
Roku's TV lineup is taking a major leap forward with unique hardware innovations and under-the-hood enhancements. Look out for the Roku Plus Series, which features state-of-the-art mini-LED backlighting powered by Roku's software. This technology will upgrade the picture quality while keeping the price tag affordable. With mini-LED paired with QLED, the Roku Plus Series will deliver striking dynamic contrast, darker blacks, and a wider color range.
In addition to these improvements, Roku's Smart Picture Max will provide dynamic scene-by-scene picture adjustment, and updated designs that simplify cable management and make port access a breeze. Better still, Bluetooth headphone mode will allow for direct pairing, ensuring privacy and convenience at the touch of a button.
Expanding the Universe
Roku is also stepping into the world of projectors with the introduction of an all-new Roku TV Smart Projector reference design, available to all Roku TV partners. Keep an eye out for more details soon!
Global Domination
Roku isn't stopping at just the U.S., Canada, and Mexico, as it expands its product lineup to Canada with the launch of the Roku Streaming Stick and Roku Streaming Stick Plus. New Roku Players and the Sports Zone will join the party in Mexico, while the United Kingdom, Central and South America, and Brazil are all getting a taste of Roku's streaming goodness. Check out Roku.com for all the details on their incredible lineup of televisions, players, and smart home products.
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Enrichment Data:
Overall:
Roku's latest updates across its streaming platform, devices, and smart home product lineup bring notable improvements and new features in both hardware and software.
Streaming Platform Upgrades
- User Interface Enhancements: Roku is testing a new homepage designed for easier app navigation and discovery, featuring a Quick Access section that automatically surfaces the apps you use most, streamlining access to favorite content. (Note: Users cannot manually edit this section, but Roku is exploring further refinements)
- Content Discovery: New short-form content rows and features like Daily Trivia, as well as award badges to highlight acclaimed content directly in the interface.
Device Improvements
Streaming Sticks
- Redesigned Form Factor: The new Roku Streaming Stick and Streaming Stick Plus are over 35% smaller than previous models and are among the smallest in their class.
- Power Efficiency: The updated sticks can be powered directly by select TVs via HDMI, eliminating the need for external power cables.
- Voice Remote: The classic Streaming Stick now includes a voice remote, enhancing user convenience.
- Block-free HDMI Ports: The new design ensures the stick does not block neighboring HDMI ports.
- Pricing: The entry-level Roku Streaming Stick starts at $29.99, while the Streaming Stick Plus, which supports 4K playback, is priced at $39.99.
Smart TVs
- 2025 Lineup Highlights: The new range includes Select, Plus, and Pro Series TVs with improvements in picture quality, sound, and ease of use.
- Pro Series: Features mini-LED and QLED color, a 120Hz refresh rate, HDR10+, Dolby Vision IQ, hands-free voice control, Wi-Fi 6 support, and custom factory calibration for out-of-the-box picture excellence.
- Plus Series: Adds Smart Picture Max (dynamic scene-by-scene picture adjustment), mini-LED backlighting, and integrated cable management.
- Select Series: Offers entry-level options from 24-85 inches, serving as an accessible gateway to Roku streaming.
- Hardware/Design Updates: Simplified cable management, easy-to-reach ports, a built-in remote finder, and improved contrast and color accuracy are standard across the lineup.
- Bluetooth Headphone Mode: All Roku-made TVs now support direct Bluetooth headphone pairing, enhancing privacy and convenience.
- Larger Screen Options: The lineup now includes an 85-inch model for those seeking a massive viewing experience.
Smart Home Products
- Security Cameras: Roku is introducing battery-powered outdoor/indoor cameras (Roku Battery Camera and Battery Camera Plus) that can be monitored via the Roku Smart Home Mobile App, Roku Web View, or directly on Roku TVs.
- Smart Home Integration: The Roku OS now features deeper integration with smart home devices, allowing users to manage and view camera feeds seamlessly on their TV dashboard.
- Roku's new 4K streaming devices, the Roku Streaming Stick and Streaming Stick Plus, are compact and boast a size that is over 35% smaller than competitors, without compromising performance or speed.
- The company's smart home products are also getting an upgrade, with Roku introducing battery-powered cameras like the Roku Battery Camera and Battery Camera Plus, which can be monitored on the Roku Smart Home Mobile App or directly on Roku TVs.
- Roku's smart home OS is making homes smarter and safer, and the new Roku Smart Picture Max provides dynamic scene-by-scene picture adjustment for their TV lineup.
- Roku is stepping into the world of projectors with the introduction of an all-new Roku TV Smart Projector reference design, available to all Roku TV partners.
- The new Roku Plus Series TVs will feature state-of-the-art mini-LED backlighting powered by Roku's software, delivering striking dynamic contrast, darker blacks, and a wider color range.
- Roku's technology extends to various gadgets and smartphones, with data-and-cloud-computing advancements playing a crucial role in improving their streaming services and overall user experience.
