Record-breaking sales for kids' bikes: company hits all-time high in quarterly profits
Cranking Up the Pedals: woom's Q1 2025 Revenue Roars Ahead
woom, the Austrian powerhouse in kiddos' and youth bicycles, has revved up for a thrilling ride after witnessing a jaw-dropping 40% surge in Q1 2025 revenue, soaring to 44 million euros (Q1 2024: 31.5 million euros). Even amid a slumping market, this market-leading bicycle manufacturer has managed to snatch market share across the board, selling a whopping 124,000 bicycles.
As a testament to their unwavering dedication to innovation and quality, woom unveiled five groundbreaking products within the last ten months, landing them prestigious design honors. Here's a peek into their game-changing lineup:
- woom EXPLORE for kids and youngsters aged 6 and up,
- the woom GO series, catering to budding cyclists aged 1.5 to 8,
- the READY children's helmet and POP children's bike basket,
- plus the woom EXPLORE e, their pioneering E-bike for young riders.
Contracting the market notwithstanding, woom demonstrates that a bold and visionary brand can steer the children's bicycle market and create fresh opportunities for its target demographic.
Dig Deeper
Over the past two years, woom has ushered in a new era under tough market conditions. Amid ongoing challenges, the company reveals a clear path toward long-term growth. Despite the market's ongoing struggles, woom showcases a turnaround by registering increased revenue and making gains across all market segments.
woom's CEO, Bernd Hake, lauded the company's success: "I'm elated with woom's Q1 2025 performance, despite the market's volatility. Our strong results confirm that we can continue to grow through inventive solutions and targeted market and channel diversification. Our focus on innovation, quality, and customer proximity is definitely paying off."
Just as delighted was Kasper Rørsted, Chair of the woom Board, who added: "These stellar Q1 figures reinforce our strategy and boost investor confidence in our growth trajectory. They send a clear message that woom is on track to achieve spectacular results, even under rough market conditions. Armed with a potent brand, a highly motivated team, and a crystal-clear innovation plan, we're optimistic about strengthening our position as a market leader in high-end children's bicycles."
Yielding to Growth Horizons
Bolstered by a successful Q1 2025 and a promising start to April thanks to booming Easter sales, woom remains on a growth spree. This autumn, the company plans to seize a new market segment with a bike tailored to 9 months and older toddlers, launching them on a delightful journey of mobility and riding fun.
Who's woom?
woom is a globally-acclaimed children's and youth bicycle manufacturer headquartered in Vienna, Austria. Born in 2013 from the ambition of two cycling enthusiasts, Christian Bezdeka and Marcus Ihlenfeld, in a garage in Vienna, woom designed the ideal bicycle for their kids after finding none that compared. Equipped with a sleek design, premium components, child-friendly geometry, and an eco-conscious spirit, woom sets new standards for high-quality children's bicycles. By 2025, children and teens across over 40 nations, including the USA, are enjoying their woom bicycles.
- woom's impressive Q1 2025 revenue surge of 40% shows a profitable outcome despite a slumping market, indicating a promising lifestyle product that appeals to a diverse demographic.
- With the introduction of innovative products like the woom EXPLORE for kids and youngsters, woom's focus on technology and quality is propelling growth within the sports industry, solidifying their position as a market leader in high-end children's bicycles.
