Rebranded Indian wearables company GoBoult sets sights on earning $136 billion by the fiscal year 2025-26.
In a significant move, Indian tech company GOBOULT (formerly known as Boult) has announced its ambitious plans for the future. The company reported a revenue of Rs 800 crore in FY25, nearly double its revenue from two years ago, signaling a strong growth trajectory.
The rebranding of GOBOULT is designed to resonate with both Indian and global audiences as part of its international expansion strategy. Tarun Gupta, Co-founder of GOBOUL, stated that the expanded retail presence, robust product pipeline, and global expansion strategy position GOBOULT for its next growth chapter.
The new name and identity of GOBOULT have been developed to reflect its commitment to moving faster, thinking bigger, and taking Indian innovation global. Varun Gupta, the co-founder of GOBOUL, considers the rebranding as a personal milestone.
GOBOULT is prioritizing product innovation, Gen Z design sensibilities, and an omnichannel presence as part of its premiumization strategy. The company's product portfolio in the new segment will prioritize design, wearables, fashion-aligned audio devices, and tech-driven personal gear. GOBOULT is advancing into the Rs 2,000+ average selling price (ASP) segment.
To facilitate this expansion, GOBOULT is growing its engineering and design teams. The company is allocating Rs 25 crore for Research & Development (R&D) and design innovation, focusing on AI-first company, intelligent hardware, software integration, and intuitive user experiences.
GOBOULT is expanding its retail presence from 3,000 stores to over 30,000 stores in the next 18 months. This aggressive expansion is part of the company's strategy to establish a strong presence in the global market.
The company is planning international expansion by next year, with an initial focus on the United States, Europe, Southeast Asia, and East Asia. However, the person coordinating GOBOULT's international expansion into these regions could not be determined from the available data.
The rebranding of GOBOULT is aimed at positioning the brand as a personal tech brand prepared for the future. GOBOULT aims to reach Rs 1,000 crore in revenue in FY26 and has a vision to reach Rs 2,000 crore by 2030. This ambitious goal reflects the company's commitment to leading, rather than just keeping up with, the pace of change in the tech industry.
In conclusion, the rebranding and expansion of GOBOULT mark a significant step towards creating a global Indian tech brand that is as bold as the youth it serves. The company's focus on product innovation, design, and an omnichannel presence, coupled with its aggressive expansion plans, position it well for success in the global market.
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