"Pursuing popular trends offers no advantage": the key to distinctive branding, as revealed by BUCK's Ben Langsfeld
BUCK's Design Innovation: A Recipe for Success
In the world of creative design, Ben Langsfeld, the chief design officer at BUCK, is a culinary master. Just as a chef meticulously crafts a dish, Langsfeld and his team at BUCK merge art, design, and technology to bring brands to life, creating experiences that resonate with audiences.
One such example is the ramen shot, a deceptively simple yet intricately detailed project that required an eye for detail and a deep understanding of the subject matter. By studying real bowls and focusing on details like how broth clings to noodles and how oil catches light, BUCK's 3D Lead, Kien Hoang, crafted a visual masterpiece that evoked care and competency, building trust with the viewer.
The ramen shot was not just a standalone project; it was a testament to BUCK's commitment to design details significantly impacting brand or campaign outcomes. This philosophy is evident in the company's work with iconic brands such as BBC, Pepsi, Apple, and Google, as well as in projects like the immersive, kinetic Boost midsole campaign for Adidas and the seamless, user-friendly app and campaign for Airbnb.
BUCK's dedication to design excellence is also reflected in its approach to business. The company has embraced B Corp values, with team members believing that these values have become part of their work and identity. This commitment is evident in the company's ESG commitments, its bottom-up creative culture, and its decision to no longer work with certain client sectors that do not align with these values.
Moreover, BUCK's membership in the Residence network, a group of like-minded companies in various creative spheres, allows the company to service clients in new ways. The network's growing visibility is opening up new opportunities for BUCK to help clients discover possibilities they didn't know existed and make better decisions when it matters most.
BUCK's focus on design details extends beyond the visual. The company continually pushes forward, exploring new ways to communicate on today and tomorrow's surfaces. This dedication to innovation is reflected in Ben Langsfeld's work in a variety of disciplines, from 3D design to guest lecturing at prestigious institutions like D&AD and Future London Academy's Future of Branding.
In a world where creative generation is becoming easier, creative judgment is becoming more valuable. BUCK understands this and is committed to using its skills to create designs that drive better brand perception, deeper customer engagement, and measurable business outcomes. Through its dedication to design excellence, BUCK is not just bringing brands to life; it is transforming the way brands are perceived and interacted with.
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- Ben Langsfeld, the chief design officer at BUCK, artfully blends design, technology, and art to bring brands to life, creating experiences that resonate deeply with audiences.
- Kien Hoang, BUCK's 3D Lead, demonstrates this approach in the ramen shot project, where intricate details and a deep understanding of the subject matter resulted in a visual masterpiece that built trust with viewers.
- This commitment to design excellence has resulted in impactful branding and campaign outcomes for iconic companies like BBC, Pepsi, Apple, Google, Adidas, and Airbnb.
- BUCK's dedication to design goes beyond visual elements; the company is continually innovating ways to communicate on contemporary and future surfaces.
- Langsfeld's work spans various disciplines, including 3D design, and he shares his expertise as a guest lecturer at prestigious institutions like D&AD and Future London Academy's Future of Branding.
- In a growing digital landscape, BUCK leverages its creative judgment to deliver designs that drive better brand perception, deeper customer engagement, and measurable business outcomes.
- BUCK has embraced B Corp values, with team members incorporating these values into their work and identity, and has made a commitment to ESG and a bottom-up creative culture.
- The company's membership in the Residence network offers new opportunities to help clients discover possibilities they didn't know existed and make better decisions, shaping the future of creative design in business and technology.
[1] Source: [Link to the original source][2] Source: [Link to the original source]
