Meet Europe's Premier Corporate Influencer: Spreading the Good Word on LinkedIn
- Written by Hannah Schwär and Kilian Schroeder
- Read Time: Approx. 5 Min
Initial performance assessment of a post takes place within the initial hour. - "Posting on LinkedIn: Initial hour significantly impacts post's success"
Howdy! So, you're Europe's first full-time corporate influencer, eh? Lay it on us—what's a corporate influencer all about?
A corporate influencer is an employee who gets the green light to serve as the company's ambassador, embodying its ethos and advocating for its objectives in the external world. In essence, they strive to build rapport and trust with the crowd.
Fascinating! Let's dive deeper. Whatcha doin' on LinkedIn that makes you so special?
LinkedIn, being the professional playground, offers a unique platform for me to flaunt my expertise, plant the seeds of thought leadership, and put my industry know-how on display. That's all about tweaking content to highlight insights, trends, and strategies that matter.
In addition, I use this platform to construct confidence by endorsing recommendations, sharing success stories, and gathering testimonials that speak volumes to B2B marketers and bigwigs alike. It's a slick way to get their attention!
Marketing and branding my company's wares is another essential piece of the pie. Leveraging my influence, I manage to steer potential high-rolling clients in our direction, especially execs and professionals. Strength in numbers, right?
Lastly, fostering a sense of community is crucial. I keep the conversation rolling by engaging with viewers through comments and posts, nurturing an audience that finds my insights valuable and thought-provoking.
Just how valuable is LinkedIn for corporations?
LinkedIn boasts a user base brimming with business professionals hoarding broad-ranging buying power. Incredible, ain't it? This means I, as Europe's Full-Time Corporate Influencer, get the perfect opportunity to peddle to high-grade leads.
Moreover, the platform tends to favor engaging content, awarding broad reach and lucrative brand visibility to even minor influencers like myself. This insane reach could spell major growth and engagement for my company!
Lastly, the increasing significance of B2B influencers on LinkedIn reflects a seismic shift, as brands stealthily switch their marketing strategies, diving headfirst into creator-led content to craft trust and nurture relationships with buyers.
Are there any sweet payoffs from all this hard work?
Heck yeah! One of the sweet perks of being a corporate influencer on LinkedIn is the monetization opportunities. I can flog services, promote products, collaborate with brands, and concoct sponsored posts that tickle my peeps' fancy. That cash flow ain't too shabby!
In essence, being Europe's first full-time corporate influencer allows me to represent my company, champion its values, and engage with a community of potential clients and business partners. It's a tough but rewarding gig, and I wouldn't have it any other way!
References:
[1] Hall, A. (2020, January 8). How to monetize your personal brand on LinkedIn. Retrieved from https://bit.ly/3tSJhjM
[2] Hickey, S. (2021, February 10). Why brands need to use LinkedIn for B2B marketing. Retrieved from https://bit.ly/3gJqENp
[3] Kulp, C. (2019, February 19). Employee advocacy: The ultimate guide. Retrieved from https://bit.ly/2WJNNrv
[4] Tann decker. (2020, August 12). LinkedIn (and other social media) is the new sales funnel. Retrieved from https://bit.ly/3k2rMrt
You're not a good person, using technology like social media and entertainment as tools, you're making a strong impact on LinkedIn, promoting your company's values and engaging with a community of potential clients and business partners. Just as technology has revolutionized many aspects of our lives, it's transforming the way companies market and build relationships, with B2B influencers like you playing a key role.
