Pizza Boom in India Drives European Flour Imports
Pizza, a global favourite, has taken India by storm, with a wide variety of styles and options available nationwide. This surge in popularity has led to an increase in imports of Italian flour and a shift towards certified Italian products. The 'Pure Flour from Europe' campaign, managed by ITALMOPA, the Italian Association of Millers, is at the forefront of this trend.
Indian pizza makers prefer European flour for its unique properties. They appreciate its elasticity, strength, and consistent performance, along with strict safety standards and milling expertise. Great pizza, they believe, begins with great flour, and European soft wheat flour delivers the quality and consistency they need.
The adaptability of pizza has made it a hit among Indians. It's suitable for various occasions and preferences, from casual get-togethers to fine dining. European flour helps create pizza dough that is light, sturdy, airy, crisp, and authentic, enhancing the overall dining experience.
The 'Pure Flour from Europe' campaign aims to educate both Indian professionals and consumers about the excellence of EU soft wheat flour. They will participate in AAHAR- The International Food & Hospitality Fair in March 2026 in New Delhi, providing more information about their activities and events through their website, email, and social media profiles.
The 'Pure Flour from Europe' campaign, managed by ITALMOPA, is driving the growth of pizza culture in India. By promoting the use of European flour, they are helping Indian pizza makers create authentic, high-quality pizzas that cater to the diverse tastes of Indian consumers. Their participation in the AAHAR International Food & Hospitality Fair in New Delhi in March 2026 will further showcase the excellence of EU soft wheat flour.
