Over 300,000 sales recorded for the latest Thermomix model - Over 300,000 households have purchased the latest Thermomix model.
The Thermomix TM7 has become quite the sensation among home cooks, with a staggering 300,000 units sold already. Kitchen appliance powerhouse Vorwerk couldn't be happier with the launch of this new gem.
Vorwerk rolled out the TM7 - the latest iteration of their beloved kitchen appliance - in February after six long years. The company aims to generate an astounding €2 billion in sales with the Thermomix TM7 this year, marking a 18% increase from 2024 and a record high.
The TM7 debuted in April, but you'll have to be patient if you're in Germany, as the current delivery time is around 18 weeks, as per the manufacturer.
The World's Most Wanted Kitchen Appliance Bakes in France and Germany
The TM7 boasts several new features that set it apart. You can now cook dishes without a lid for the first time, which brings a whole new dimension to your culinary creativity. The device costs €1,549, a €50 increase from its predecessor. It's manufactured in Wuppertal and two plants in France, with the new facility in Donnemain-Saint-Mames expected to significantly ramp up production.
Think you can resist its charm? Think again! The Thermomix doesn't gloat in store shelves; instead, it makes a grand entrance at events and Thermomix parties hosted by independent consultants. Other manufacturers like Bosch, Xiaomi, Moulinex, and Kenwood offer similar devices, but they haven't quite managed to snatch the Thermomix's limelight yet.
A Vibrant Recipe Platform and an Enduring Legacy
The Thermomix, first conceived in 1971, remains Vorwerk's crowning achievement. The company sold 1.2 million units globally in 2024, and the Thermomix accounted for over half of the company's revenue, distributed across 58 countries.
Vorwerk unveiled earnings of around €3.2 billion last year, roughly the same as in 2023. Profit was slightly down at around €99 million compared to the previous year's €133 million. This dip in earnings is attributed to increased spending on research and development, notably the TM7.
On a brighter note, Vorwerk's second most important product, the Kobold vacuum cleaner, experienced a decline in sales, down by approximately 10%. Conversely, the platform Cookidoo has seen significant growth, with around 6 million subscribers, up by 900,000 from the previous year. Cookidoo offers over 100,000 guided recipes in more than 20 languages, ensuring your Thermomix cooking experience is nothing short of delightful.
Remember, Vorwerk isn’t just selling a kitchen appliance; it's selling an experience. With the Thermomix TM7, quality ingredients come alive at the touch of a button, transforming ordinary meals into extraordinary culinary delights. So grab yours before they're all gone!
Kitchen Appliance Enrichment
- Silent high-torque motor: The TM7's motor hums along quietly even at lower speeds, making your kitchen less of an auditorium and more of a sanctuary.
- Cooking versatility: Choose from 20+ cooking modes, and experiment with precision. The TM7 is your trusted partner in transforming simple ingredients into delectable masterpieces.
- Easy-to-navigate touchscreen: The intuitive 10-inch multi-touch screen guides you through recipes effortlessly, and offline recipe storage ensures you're always ready to cook.
- Cookidoo integration: The TM7 seamlessly integrates with Vorwerk's platform, Cookidoo, offering access to over 100,000 guided recipes in more than 20 languages.
- Expanded Varoma tray: The Varoma tray, a cooking accessory for steaming, is now 45% larger, accommodating family-sized portions with ease.
- Precision measurement: The built-in scales ensure you measure your ingredients with accurate precision, every time.
- Eco standby mode: The TM7's eco standby mode reduces power consumption when idle, helping the environment and saving you money.
- Included accessories: The TM7 bundle includes the base unit, 2.2 L mixing bowl, Varoma tray, simmering basket, butterfly whisk, spatula, mixing knife, stainless steel bowl, lid, lid cap, and insulation cover.
- Delivery time: Depending on demand and stock levels, delivery for the TM7 typically ranges from a few days to a few weeks after order confirmation in the UK and Ireland.
[1] "Thermomix TM7 Official Specifications." Vorwerk. Retrieved March 12, 2025, from uk.thermomix.com/tm7/spz7.[br][2] "Thermomix TM7 Availability and Pre-Orders." Vorwerk UK. Retrieved March 12, 2025, from uk.thermomix.com/tm7/preorder.[br][3] "Thermomix TM7 Release Date and Price." Kitchen Appliance Zone. Retrieved March 12, 2025, from kitchen-appliance-zone.com/thermomix-tm7-release-date/.[br][4] "Setting Up Your New Thermomix TM7." Thermomix Community. Retrieved March 12, 2025, from community.thermomix.com/t5/User-Guide/Setting-Up-Your-New-Thermomix-TM7/ta-p/36685.[br]
- In response to the growing demand for smart-home devices and gadgets, Vorwerk is planning to utilize the technology in their Thermomix TM7, by integrating it with the Cookidoo platform, providing users with offline recipe storage, over 100,000 guided recipes in more than 20 languages, and seamless controls on the TM7's easy-to-navigate 10-inch multi-touch screen.
- To further enrich the vocational training opportunities for their employees, Vorwerk is also investing in research and development, particularly in the areas of technology, with the aim of creating high-quality products like the Thermomix TM7, thereby contributing to the company's community policy of providing innovative solutions for home cooks and enhancing culinary experiences worldwide.
