Online retailer Victoria's Secret resumes operations following a security breach that temporarily halted site access.
Victoria's Secret's website resumes operation following a "security incident"
After several days of disruption, lingerie retailer Victoria's Secret has restored its U.S. website following a cybersecurity event that, as of reporting, remains unspecified. The company took down its website and certain in-store services as a precaution while addressing the issue.
The return of the website on Friday comes after Victoria's Secret confirmed the restoration earlier in the day. A spokesperson for the company stated, "Our website is back online, and we appreciate our customers' patience. We're happy to welcome customers back to the site and continue to serve them at our Victoria's Secret and PINK stores."
During the outage, customers clicking onto the retailer's website were met with a black screen, with a message displayed in the center. However, the website now displays the retailer's various products, including current deals and trending items.
In midtown Manhattan, Victoria's Secret's three-story flagship store is scheduled to reopen at the end of July. The store will not carry any evidence of the Victoria's Secret Angels, a previous prominent feature of the store.
Victoria's Secret did not provide details on whether the in-store services that were taken down during the outage have also resumed. The company nor the third-party experts engaged have disclosed the nature of the "security incident". The retailer sells a range of Victoria's Secret products through its website and stores, including intimate wear, clothing, fragrances, and body care items, in addition to the PINK and Adore Me brands.
Victoria's Secret & Co. generated $6.23 billion in net sales in 2024, with digital sales accounting for about a third of its total revenue. North American stores were responsible for 44% of the company's annual revenue in 2024, contributing $2.6 billion. The company's net income was $165 million in the same year. As of Friday morning, Victoria's Secret's market capitalization hovered around $1.67 billion.
Despite the security incident, Victoria's Secret advised customers to remain vigilant against potential phishing attempts during the period of disruption. Details regarding the nature of the attack or compromised data remain under wraps.
[Note: The "security incident" has not yet been confirmed as a cyberattack or ransomware attack.]
[Footnotes][1] https://www.foxbusiness.com/technology/victorias-secret-website-back-online-after-security-incident[2] https://www.siliconangle.com/blog/2025/05/29/victorias-secret-website-down-after-security-incident/[3] https://www.reuters.com/world/us/victorias-secret-website-out-possible-security-incident-2025-05-27/
- The restoration of Victoria's Secret's website indicates a resumption of digital revenue for the company, contributing to their total income, which was $165 million in 2024.
- As Victoria's Secret continues to prioritize cybersecurity, technology plays a crucial role in safeguarding both their digital platform and customer data, with the company remaining tight-lipped about the specific nature of the "security incident."
