News Corp to Launch Paid Model for NYT Websites, Backed by Rupert Murdoch's iPad Vision
News Corp is set to introduce a paid model for accessing New York Times and Sunday New York Times websites. The move, spearheaded by Rupert Murdoch, is part of a wider strategy to monetise digital content, with the iPad platform playing a pivotal role.
Murdoch expects Apple to sell around 15 million iPads in 2011, with that number projected to surpass 40 million by 2012. He sees the iPad as the 'perfect platform' for News Corp content, allowing for cheap and comfortable delivery. The company has already attracted 'tens of thousands' of paying news app users for its Wall Street Journal, Times, and Australian publications on various platforms.
The shift towards paid content is not without its critics. Experts have expressed mixed opinions about the long-term success of News Corp's paywall strategy. Despite this, Murdoch is confident that paid news is 'the start of a new business model for the internet'. News Corp aims to be present on all upcoming tablet or slate computer platforms, targeting the wealthier user base of the iPad.
News Corp's paywall strategy is set to expand, with the New York Times and Sunday New York Times websites joining the paid model. Murdoch's confidence in the iPad platform and paid news model remains high, despite mixed expert opinions. The company's focus on wealthier users and expansion onto new platforms signals a significant shift in digital news consumption.
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