Nagelsmann teams up with Black Digits to amplify the importance of digital autonomy
Schwarz Digits and Julian Nagelsmann, the coach of the German national football team, have teamed up to boost public understanding of digital sovereignty.
As the digital division of the Schwarz Group, which boasts brands like Lidl and Kaufland, Schwarz Digits seeks to make the concept of self-governed digital activities more accessible to the general public. The collaboration between the two parties is a testament to the growing impact of digital independence and self-determined action, not just in sports but in the digital realm as well.
At the heart of the partnership lies an expansive campaign centered around Nagelsmann, which includes a television advertisement scheduled to air on the day of the upcoming Nations League match between Germany and Portugal on June 4.
"The constant generation of data in professional football, businesses, and everyday smartphone use highlights the importance of digital sovereignty," notes Christian Müller, Co-CEO of Schwarz Digits. According to Müller, digital sovereignty refers to the power to choose who can access one's data and select how it is utilized.
Rolf Schumann, Co-CEO of Schwarz Digits, highlights the synergy between the football coach and the digital division, stating, "Julian Nagelsmann embodies a clear strategy, stance, and courage, both on the pitch and in the digital space. This collaboration is about maintaining control over our own decisions in complex situations."
Nagelsmann himself hails the partnership, emphasizing, "Sovereignty requires strategy, action, adaptability, and courage. Schwarz Digits embodies these virtues."
The joint endeavor will manifest in a 360-degree marketing campaign set to unfold over the coming months, incorporating poster advertisements, digital out-of-home (DOOH) advertising, and TV spots specifically timed around major Nations League matches.
As part of the Schwarz Group, Schwarz Digits has the unique capacity to foster several synergies in sports marketing. By creating sustainable, healthier, and safer solutions for today's and future generations, the company also promotes sovereign digitalization. Services provided by Schwarz Digits encompass a broad spectrum, ranging from the STACKIT German cloud to cybersecurity solutions, AI applications, secure communication, and the Omniac app, which alerts users when their sensitive data is discovered online.
- The collaboration between Schwarz Digits and Julian Nagelsmann, the coach of the German national football team, extends beyond sports into the digital realm, focusing on promoting self-determined data management and cybersecurity, key aspects of digital sovereignty.
- As part of their broad digital services, Schwarz Digits offers cybersecurity solutions and AI applications, along with the STACKIT German cloud and secure communication platforms, ensuring digital independence and sovereignty in data-and-cloud-computing activities.
