Most sought-after smartphone brands in Kazakhstan
In the first quarter of 2022, Apple's smartphone sales saw a modest increase of 2.2%, totaling 56.5 million units worldwide. Meanwhile, Samsung's sales remained constant, with 74.5 million units sold during the same period.
In Kazakhstan, Apple's smartphone sales accounted for 25.37% of the market, while Samsung led with a 35.68% share. Xiaomi followed closely with 18.64%, Oppo had 7.54%, and Huawei held 5.73%. However, it's important to note that specific Q2 2022 data for the Kazakhstan market is not readily available.
Based on global and regional market trends, Xiaomi and Samsung are likely to have led the smartphone market in Kazakhstan during Q2 2022. However, the market share proportions may have differed from the global market, where Apple holds a larger share.
In terms of price changes, the Atyrau region experienced the most significant increase, with a 21.5% rise in smartphone prices. Conversely, in the capital of Kazakhstan, smartphones became slightly cheaper, decreasing by 2.9%. Prices also rose in Almaty (by 6.3%) and the Almaty region (by 5.6%), while they remained stable in Kostanay, Kyzylorda, Pavlodar, and West Kazakhstan regions. In Shymkent and the Karaganda region, smartphones became slightly cheaper, decreasing by 2.3% and 3.5% respectively.
Worldwide smartphone sales totaled 314.4 million units in 2022, marking an 8.8% decrease from the previous year. Apple and Xiaomi followed Samsung in the global smartphone market, with 27.22% and 13.05% market share respectively. By June 2022, Samsung was the most popular smartphone brand globally, capturing 28.24% of the worldwide market. Huawei and Oppo also made it to the top five global smartphone brands.
It's worth mentioning that Oppo's smartphone sales decreased by 26.9% year-over-year, totaling 27.4 million units in Q1 2022, and Xiaomi's sales decreased by 17.9% during the same period, totaling 39.9 million units.
While specific Q2 2022 data for the Kazakhstan market is not readily available, specialized regional market research reports or local industry data sources would need to be consulted for precise market share information by brand. As of now, the sales of Huawei in the given period are not disclosed. The average smartphone price in Kazakhstan increased by 3.1% year-over-year by June 2022.
Despite the lack of specific Q2 2022 data for the Kazakhstan market, it is predicted that Xiaomi and Samsung would have led in the smartphone market, potentially with different market share proportions compared to the global market. In the global landscape, Apple, Xiaomi, and other brands like Huawei and Oppo followed Samsung in terms of market share.
