Minas Gerais State Broadcaster Adopts Pebble for Playout System Upgrading
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Netting a significant upgrade for their broadcasting game, Pebble shook things up with a state-of-the-art, flexible playout architecture for Rede Minas – a public broadcaster operating in Minas Gerais, Brazil.
Diving deep into the new system, Rede Minas found itself armed with considerable powers to engineer a playout experience tailored across multiple channels. Pebble, masters of automation and virtualized playout tech, waved the magic wand, transforming Rede Minas's playout strategy from the ground up.
Rede Minas, broadcasting from its hub in Belo Horizonte, covers a vast territory using terrestrial, satellite, and streaming channels. Seeking a priority update to a contemporary playout environment, Caroline Santos, Rede Minas's tech chief, revealed they zeroed in on Pebble and Videodata after a convincing proof-of-concept demo.
"Pebble's software whizzed us away, delivering everything we fantasized about and more. But, what truly mattered was their top-notch project management skills. They took care of the heavy lifting – moving our data from the old asset management system, meshing smoothly with our planning workflows. The switch was smooth, swift, and hitch-free", Santos beamed.
Complementing Rede Minas' legacy infrastructure, the partnership with Pebble yielded a holistic solution boasting their renowned Automation, coupled with Integrated Channel devices. The latter replaced outdated playout hardware, proving highly budget-friendly, saving major on rack space, and energy consumption – cutting down on AC bills, too. With this Astronaut processing unit, Rede Minas could stretch the horizon, adding new education channels and satisfying both terrestrial, satellite, and streaming audiences alike, according to Pebble.
The Integrated Channel device's dual, independent outputs allow Rede Minas to dish out region-specific opt-outs, entertaining local interests and adhering to regulations. Pebble's Automation layer keeps an eagle eye on this content, making certain the right stuff airs before it hits your screens.
Rosalvo Carvalho, Videodata's lead, hinted at their lengthy, successful association with Rede Minas. "With the modernization of playout being a priority for them, our relationship was strengthened. Sure, the procurement process required a public tender bid, but Pebble as a household name in the automation sphere, and our reliable partnership, became a winning duo", Carvalho shared.
While Pebble left no stone unturned to assures a hassle-free transition, the success story is a testament to the benefits on-screen: customized playout, cost savings, expanded reach, and localization, all wrapped up with Pebble's commitment to superior automation and quality assurance. If you're interested in this performance enhancer, head on over to www.pebble.tv.
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- The upgrade for Pebble's broadcasting game offered Rede Minas a flexible playout architecture, enabling them to tailor the playout experience across multiple channels.
- Pebble's automation and virtualized playout technology transformed Rede Minas's playout strategy from the ground up, boosting their playout capacity.
- Rede Minas, broadcasting across terrestrial, satellite, and streaming channels, sought a priority update to a contemporary playout environment and zeroed in on Pebble and Videodata.
- Pebble smoothly integrated with Rede Minas's planning workflows, moving their data from the old asset management system and saving on rack space, energy consumption, and AC bills.
- The partnership between Rede Minas and Pebble yielded a holistic solution, complementing Rede Minas's legacy infrastructure and adding new education channels to cater to terrestrial, satellite, and streaming audiences.
- The Integrated Channel device's dual, independent outputs allow Rede Minas to dish out region-specific opt-outs, entertaining local interests and adhering to regulations.
- Pebble's Automation layer ensures the right content airs before it hits viewers' screens, keeping an eagle eye on the entire playout process.
- With Pebble's commitment to superior automation and quality assurance, the success story of Rede Minas illustrates customized playout, cost savings, expanded reach, and localization – benefits that could potentially enhance other broadcasters' lifestyle and entertainment experiences.
