Mega gaming solution from Soft2Bet set for ICE London debut
Get Ready for ICE London 2024 with Soft2Bet!
In just a month, ICE London 2024 is here, and Soft2Bet is geared up, ready to roll out the red carpet for partners, pals, and contacts at its brand-spanking-new stand. The main attraction? None other than the Motivational Engineering Gaming Application (MEGA), Soft2Bet's groundbreaking gamification tech that's set to shake up the gaming world.
Here's what you can anticipate from Soft2Bet at ICE London 2024:
Exclusive Soft2Bet Workshops
Prepare for a packed schedule, as Soft2Bet will put MEGA, its industry-leading gamification technology, under the spotlight. They'll host workshops, talks, and discussions to demonstrate how MEGA's highly adaptable personalization and localization features drive engagement and revenues.
Our Product Manager, Olga Melnyk, will host these workshops (Stand S6-210) and will shine the limelight on three exciting products: City Builder, Stadiums, and Bonus Crab, as well as Soft2Bet's user-friendly PAM back office, a proprietary solution cooked up by our in-house gang.
Head over to the workshops to learn more about MEGA and how it's boosting our brands in hyper-competitive markets like Sweden and Denmark. You'll see firsthand how its features can be tweaked and fine-tuned to benefit our partners, present and future.
Yoel's Classroom
Your Chief Product Officer, Yoel Zuckerberg, will guide you through an educational journey about MEGA, our unique gamification technology that cranks up engagement, activity, and revenues.
In his session, Yoel will emphasize Soft2Bet's dedication to gamification – a commitment that's delivering big commercial dividends. He'll share examples of how it's made a considerable impact on Soft2Bet's brands in competitive markets like Sweden and Denmark, and answer any questions you might have about this transformative technology.
Martin's Masterclass
Martin Collins, our Chief Business Development Officer, will take the stage to demonstrate Soft2Bet's B2B products and services and their role in fueling growth and commercial success.
Don't miss this opportunity to meet Martin and learn more about Soft2Bet's offerings – how they work, and how they can supercharge player engagement, loyalty, and, of course, your revenues.
Turnkey Solutions
While gamification is the面zek of our portfolio, Soft2Bet also offers a one-stop shop with top-notch platform and sportsbook solutions backed by potent CRM, payments, and security services.
Martin Collins will walk you through a showcase of MEGA's seamless integration with Soft2Bet's turnkey solutions, delivered through the Player Account Management (PAM) system. Discover how these synergies drive high conversions and player loyalty, with a unique user experience.
Soft2Bet's ICE Stand
Soft2Bet's double-decker stand will be the perfect hangout spot to meet the team or catch up with industry buddies. Grab a coffee, relax at the end of a tiring day, or simply check out our touch-screen demo units showcasing Soft2Bet products in action. And hey, who doesn't love a bit of cool swag? Soft2Bet will be handing out exclusive merchandise to some lucky delegates!
ICE World Regulatory Briefing
David Yatom Hay, Soft2Bet's General Counsel, will take the stage during the ICE VOX World Regulatory Briefing at 12:20PM on Monday 5 February.
Hold on tight for a mind-blowing ride at ICE London 2024 with Soft2Bet!
Soft2Bet will showcase the integration of MEGA, their groundbreaking gamification technology, with gadgets like touch-screen demo units at their double-decker stand, demonstrating its ability to enhance player engagement and loyalty even with technology. No casino visit would be complete without some tech swag; Soft2Bet will be handing out exclusive merchandise to lucky delegates.

