Media.net & Claritas Launch ELEVATE: Revolutionizing Sell-Side Attribution
Media.net and Claritas have launched ELEVATE, a pioneering sell-side attribution, measurement, and optimization solution for the open web. The platform aims to tackle challenges in programmatic advertising, such as the deprioritization of high-performing inventory and the underinvestment in cookieless traffic.
ELEVATE operates within the sell-side path, integrating attribution capabilities upstream in the supply chain. It combines Media.net's inventory intelligence with Claritas' deterministic audience data and AI-driven attribution for real-time measurement and validation of impressions. The platform enables intelligent sell-side decisioning, automatically routing inventory towards strategies that yield the strongest results across various formats, including display, video, connected television, and audio.
ELEVATE offers comprehensive attribution across multiple conversion types, such as site visits, app installations, lead generation, and purchase transactions. Its real-time optimization capabilities differ from traditional post-campaign analysis approaches, allowing for dynamic allocation of inventory based on ongoing performance signals. This ensures that high-performing inventory is not deprioritized, and cookieless traffic receives the investment it deserves.
ELEVATE addresses measurement challenges in programmatic advertising by providing real-time, accurate measurement and optimization. Advertisers and agencies interested in activating campaigns through ELEVATE can contact [email protected] for more information. The platform's launch on October 1, 2025, marks a significant step forward in restoring access to audiences that have become harder to track and measure in cookieless environments.
Read also:
- Industrial robots in China are being installed at a faster rate than in both the United States and the European Union, as the global market for these robots faces a downturn.
- NATO's Massive Naval Drill Shows Unity Against Russian Aggression
- Undeads Games Reaches $30 Million TVL and Gears Up for MMORPG Debut
- Hyundai N affirms transition to hybrid performance-centric models, initiating with Tucson N
