Matomo Analytics Boosts Website Performance with User Consent
This website employs Matomo, an open-source web analytics service, to assess and enhance its usage. Matomo is hosted on servers managed by 'ITZBund' on behalf of the Federal Statistical Office. User consent, as outlined in Art. 6 (1) a) GDPR and § 25 (1) TTDSG, serves as the legal foundation for Matomo's processing activities.
Upon visiting this website, the 'matomo.js' script is executed, and a cookie named 'matomoTracking' is set. Matomo then generates a unique fingerprint based on the IP address, visited website, referrer, subpages, duration of visit, and frequency of access. This fingerprint helps analyze user behavior and preferences without identifying individual users.
Matomo Analytics is often self-hosted by companies and organizations to analyze and optimize their website usage. In this case, 'ITZBund' could be the service provider or an entity associated with the service operator.
In summary, Matomo helps us understand how our website is used, enabling us to improve its performance and user experience. User consent is our basis for processing data in this manner. For more specific information, please refer to the relevant article or contact us.
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