Matched Icelandic Authors Gain Instant Popularity on Tinder
Revamped Article:
Whoa, never thought Forlagið Publishing would be pitching their freakin' Christmas books on a flamin' dating app! But here we are, folks. Egill Örn Jóhannsson, Forlagið's CEO, spilled the beans about their unexpected success, you heard it here first.
Egill recently sat down with his marketing guru, and to his shock, Forlagið was heavily advertising their books not just in newspapers, websites, but also on the wildly popular dating app, Tinder.
Yup, that's right. You can expect to find your next romantic conquest or a mind-blowing read, all on the same app! Egill, our man, couldn't hide his delight over their serendipitous find, revealing, "We're all over the internet using Google ads, and one of those happens to be on Tinder."
Apparently, between the sweet nothings and the cheesy pick-up lines, Tinder users were inundated with ads for Forlagið's books. Ain't that a wacky mix? "It appears that the success rate on Tinder is at least ten times more than what's typically known," Egill shared,gushing over the level of user engagement.
Elderly Users' Preference
Lo and behold, Forlagið was the buzziest thing on Tinder! Crunching the numbers, Egill realized that the most popular authors on the flirtatious platform were none other than Arnaldur Indriðason and Kristín Eiríksdóttir. He leave it to your imagination what that might mean!
Fascinatingly, the curiosity was mostly peaked among dating app users aged 65 and over. Apparently, the older folks are surprised, just like the rest of us.
Egill couldn't be happier with the holiday sales this season, calling it a wild, fun ride. "This just goes to show the voracious appetite Icelanders have for books, especially during the holiday season. Makes you wonder if books and board games were indeed the top choices for Christmas gifts this year, as the Icelandic Research Center for Shopping and Leisure declared yesterday," Egill proudly proclaimed.
In this modern world of unconventional marketing strategies, Forlagið's books, including those by Arnaldur Indriðason and Kristín Eiríksdóttir, are not only found in bookstores or on websites but also on social-media platforms like Tinder, surprisingly attracting even the elderly generation. Furthermore, the success of Forlagið's unusual advertising approach on Tinder has exceeded expectations, sparking a surprising connection between romance and books amidst the news and technology-dominated world of social media.
