Masses Wager Large Sums on Upcoming Beverage Launch by Rekt, Facilitated by MoonPay
In the ever-evolving world of cryptocurrency and non-fungible tokens (NFTs), one project stands out for its unique blend of culture, memes, and consumer products - Rekt. Rekt, initially an inside joke within the crypto community, has transformed into a meme token, an NFT collection, a sparkling water brand, and a Web3-native lifestyle experiment all in one. The latest addition to this dynamic ecosystem is the 'Moon Crush' flavor of Rekt Drinks, created in collaboration with crypto payments firm MoonPay. Each can of Rekt is a pastel-colored piece of meme art, emblazoned with 'REKT' - crypto slang for being totally wrecked by a bad trade. But don't be fooled by the playful design; the drink itself is a zero-alcohol, zero-caffeine sparkling water, launched with the tagline 'born on the blockchain, brewed for real life.' The Rektguy NFT ecosystem has seen significant success, with a trading volume of about 40,000 Ether (ETH), equivalent to approximately $180 million. Notable holders of the Rektguy NFTs include Snoop Dogg and Steve Aoki. The REKT token, which lives on Ethereum, has a meme-friendly total supply of 420.69 trillion. The token ties into the broader Rektguy NFT ecosystem, and holders often receive early access to new memes, merchandise, and events. The market cap of the REKT token is around $350 million, and it is traded on decentralized exchanges. The first public drop of Rekt sold more than 222,000 cans in under 48 hours across 32 countries. Prediction markets like Myriad, developed by Decrypt's parent company Dastan, are an ideal fit for projects like Rekt. Users on Myriad are currently weighing whether the next batch of Rekt Drinks will sell out in under five minutes. If you believe the crowd on Myriad, the odds at the time of writing say 'no,' but earlier in the day, bettors said 'yes.' Some SKUs of Rekt drinks are stocked in 7-Eleven locations in L.A., making it more accessible to a wider audience. With new memes like Moon Crush and Based Lime being rolled out as limited editions, the future of Rekt Drinks looks bright and bubbly.
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