"Lottery company Intralot expands its business partnership with Magnum Corporation"
Intralot and Magnum Corporation Partner for 7-Year Digital Transformation
Intralot, a global leader in gaming and lottery solutions, has entered into a significant 7-year agreement with Magnum Corporation Sdn Bhd. This partnership aims to modernize and expand Magnum's lottery operations, delivering a seamless and enhanced player experience across multiple channels.
Key Details of the Agreement
The agreement, which spans a duration of seven years with options for two extensions of five years each, will see Intralot providing its full range of lottery and betting solutions to Magnum Corporation. The main focus is the integration of Intralot's proprietary LotosX Omni ecosystem, an omnichannel lottery platform that unifies various sales and player interaction channels.
LotosX Omni Ecosystem
The LotosX Omni ecosystem supports retail outlets, online platforms, and mobile apps, facilitating a smooth and consistent user experience regardless of the channel. It allows for flexible game management, real-time data analytics, and robust security features.
Omnichannel Strategy
The partnership leverages an omnichannel approach to ensure customers can engage with Magnum's lottery products both offline and online seamlessly. Through this strategy, players can purchase tickets, check results, and claim prizes through multiple touchpoints, including physical retail agents, websites, and mobile devices. This integration is designed to boost customer engagement, increase operational efficiency, and stimulate revenue growth by expanding access and convenience.
Continuing the Collaboration
Dato' Lawrence Lim Swee Lin, CEO of Magnum Corporation, expressed pride in the partnership, stating that Intralot has helped Magnum grow its business and create value for the local community. Marios Mitromaras, CEO of Intralot Australia, expressed pleasure at continuing the collaboration with Magnum Corporation.
INTRALOT has an established presence in the country since 2006. The strategic move is expected to enrich the overall customer experience and boost operational efficiency. INTRALOT looks forward to deploying its cutting-edge technology and high-quality operating services in the continuation of the partnership.
The implementation of LotosX Omni will enable Magnum Corporation to execute a holistic omnichannel strategy, ensuring a seamless connection with customers across conventional and digital channels. The partnership will focus on both retail and digital spaces.
The agreement was a response to an international call for tenders initiated by Magnum Corporation in 2022. Intralot has finalized a new agreement with Magnum Corporation Sdn Bhd, marking a significant step forward in the digital transformation of the Malaysian gaming industry.
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