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Lord Sugar Invests £250,000 in 'The Apprentice' Winner's Gym, Joins as Director

Lord Sugar's investment and involvement could be the game-changer R Nation needs. The 18-year-old show's winner gains a powerful ally.

In this picture it looks like a pamphlet of a company with an image of a cup on it.
In this picture it looks like a pamphlet of a company with an image of a cup on it.

Lord Sugar Invests £250,000 in 'The Apprentice' Winner's Gym, Joins as Director

Lord Alan Sugar has injected £250,000 into R Nation, the company helmed by Rachel Woolford, winner of BBC One's The Apprentice. This investment comes after the show's 18-year run and a peak viewership of 6.8 million. Lord Sugar has also joined R Nation as a director.

R Nation, established in 2019, operates a gym in Leeds but has yet to turn a profit, reporting losses of £336,346 in 2023 and £288,409 in 2022. Lord Sugar's investment and involvement could help steer the company towards profitability. Through his investment firm, Amsvest Limited, he has acquired up to a 50% stake in R Nation. This move reflects Lord Sugar's commitment to supporting emerging business talent.

The Apprentice, despite a decline in viewership, continues to be a significant platform for aspiring entrepreneurs. Woolford's victory on the show has opened doors for her, including this substantial investment from Lord Sugar.

Lord Alan Sugar's £250,000 investment in R Nation, coupled with his role as a director, signals a significant boost for the company. With his extensive business acumen and financial backing, R Nation stands a better chance of achieving profitability. This investment also underscores the enduring value of The Apprentice as a launchpad for entrepreneurial careers.

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