Linear TV advertising goes digital with the joint venture: Spectrum Reach and tvbeat unveil programmatic solution for traditional television advertisements.
In a groundbreaking move, Spectrum Reach and tvbeat have joined forces to bridge the gap between traditional TV advertising and digital advertising. This collaboration brings programmatic ad capabilities to linear TV advertising in the U.S., offering a fully automated, data-driven buying experience [1][2].
Advertisers can now purchase traditional TV ads automatically through digital platforms, much like Connected TV (CTV) ads. This partnership simplifies the traditional linear TV ad-buying process, which previously required manual negotiation and campaign management [1][2].
Spectrum Reach's traditional TV ad spots can now be bought programmatically, eliminating the need for manual deals with sales representatives [1][2]. The inventory can now be bought programmatically by Spectrum, meaning it can be purchased automatically through digital platforms [3].
With tvbeat’s technology, data and automation are integrated to enable streamlined buying, forecasting, planning, and optimization of TV campaigns [1][5]. This collaboration allows traditional TV ads to be bought as easily and precisely as CTV ads, a capability previously unavailable for linear buys [4].
Advertisers gain access to precise ad placement, detailed performance and impression-level reports, and pay only when their ads reach the target audience, making advertising more cost-effective and efficient [1][2]. The system is designed to make advertising more cost effective, as advertisers only pay when their ads are watched by their target audience [6].
The partnership is expected to revolutionize the traditional TV advertising industry by introducing programmatic buying to linear TV [7]. It is also expected to increase the efficiency and effectiveness of linear TV advertising for both advertisers and TV networks [8].
For more information about this collaboration, visit tvbeat.com and spectrumreach.com.
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Dan Callahan, senior vice president and chief revenue officer at Spectrum Reach, stated that the collaboration with tvbeat is an innovation aimed at meeting shifting advertiser expectations and consumer viewing behaviors [10]. The innovation aims to advance the industry by simplifying and enhancing the ad-buying experience [11].
References:
- Spectrum Reach and tvbeat Collaborate to Bring Programmatic Advertising to Linear TV
- Spectrum Reach and tvbeat Partner to Simplify Linear TV Ad Buying
- Spectrum Reach and tvbeat Collaborate to Bring Programmatic Advertising to Linear TV
- Spectrum Reach and tvbeat Partner to Simplify Linear TV Ad Buying
- tvbeat: The Future of TV Advertising
- Spectrum Reach and tvbeat Collaborate to Bring Programmatic Advertising to Linear TV
- Spectrum Reach and tvbeat Collaboration to Revolutionize Traditional TV Advertising
- Spectrum Reach and tvbeat Partner to Simplify Linear TV Ad Buying
- TV Tech Newsletter
- Spectrum Reach and tvbeat Collaborate to Bring Programmatic Advertising to Linear TV
- Spectrum Reach and tvbeat Collaboration to Revolutionize Traditional TV Advertising
- This partnership between Spectrum Reach and tvbeat enables digital purchasing of traditional TV ads, much like CTV ads, offering a fully automated, data-driven buying experience.
- By integrating data and automation, the collaboration streamlines the buying, forecasting, planning, and optimization of TV campaigns, making it easier to buy traditional TV ads as precisely as CTV ads.
- Advertisers can now access detailed performance and impression-level reports, pay only when their ads reach the target audience, and benefit from more cost-effective and efficient advertising.
- The collaboration is expected to revolutionize the traditional TV advertising industry, increasing efficiency and effectiveness for both advertisers and TV networks.
- With programmatic ad capabilities for linear TV, the collaboration aims to meet shifting advertiser expectations and consumer viewing behaviors, thereby advancing the industry.
