Leveraging Videos in Emails: A Guide to Email Marketing with Videos
How to Slay Email Marketing with Video 🚀
Email marketing isn't just some archaic practice, it's still a killer way to connect with your audience, provided you're doing it right. Although while conversions might be low for some, adding a video thumbnail can skyrocket click-through rates 📈.
With a clear set of objectives for your email marketing campaign, you can craft and incorporate eye-catching video content that drives results 🎯.
Why Video in Emails Gets Results
Your emails have to fight tooth and nail to get read in this digital world. So, it's essential to find creative ways to stand out and pique people's curiosity 🌟.
An email featuring a video thumbnail linking to your explainer video lets you deliver your pitch like a boss, compared to a regular email 💌. The average attention span for a text-based website is abysmal, just 8 seconds, even lower than a goldfish's 🐠. That's why adding intriguing video content can capture the attention of your recipients 🤩.
The Magical Powers of Video in Emails
- Grabs Attention: Subscribers find videos more engaging, so they're less likely to abandon an email halfway through.
- Time Saver: Delivers more information in less time.
- Powerful Marketing Tool: You can monitor clicks, views, and engagement to tweak future email marketing campaigns.
Weapons to Wield in Your Email Marketing Arsenal
A Throwback to the Old-School Thumbnail
In a test by Wistia, video thumbnails in an email generated more engagement than regular thumbnails 📊. Typically, videos don't play inside an email. That's why you need to create a thumbnail embedded with an external link to your video. When an email subscriber clicks the link, it takes them directly to your YouTube channel or a landing page where the video is located 🌐.
The Art of Sugarcoating (or Making Professional Explainer Videos)
Getting the email and thumbnail right is important, but the video has to be well-produced to generate the conversions you need 🐝. If you want to create an animated explainer video, find an animation studio that can produce a high-converting video with great ROI 📈. A marketing video production company can guide you through every step of the production process and produce a quality video that converts 💥.
A/B Testing: The Silent Killer of Unsuccessful Email Campaigns
Make sure you test your video emails. Doing A/B testing provides valuable insights to make improvements to your email marketing campaign while reducing the risk of failure 🌟.
Data is the New Black Gold
While you can send as many emails as you want, you won't know how effective they are unless you track progress 📈. Analytics and monitoring tools help you evaluate the factors that go into a successful email marketing campaign. Do your own comparison and see what works best for you 💻.
The Rise of the GIF
GIFs are like short videos that play right inside the inbox, making them another excellent way to capture your reader's attention 👍. They're composed of just a few frames, making them the perfect boost for your email efforts 💪. It's vital to note that the size of the GIF file should not exceed 1MB. Larger files may not show or be rejected as spam by email filters 💼.
Check out the most viewed content on YouTube, and make them a part of your video content strategy 🏆. You can also find other video sites like YouTube where you can post your content 🌍.
Conclusion
Whether you're launching something new on Christmas or celebrating a holiday, a well-executed video campaign can make for a successful email marketing campaign 🎁.
Using video in email marketing has never been easier with tools like Soapbox, an intuitive tool for creating cool videos right from your computer 💻. Let your animated explainer videos do all the heavy lifting for you 💪. You can also create a yearly schedule or calendar to mark important events to create a solid video email marketing strategy that runs throughout the year 📅.
- Incorporating video thumbnails in email marketing can skyrocket click-through rates, as it stands out and grabs attention effectively, serving as a powerful marketing tool.
- To generate the conversions needed, an animated explainer video should be well-produced, ensuring it's high-converting with a great return on investment (ROI), when created by a marketing video production company.
