Launch of a Franchise Building Venture, Flywheel, Centered on Creator Empowerment, Initiated by Eyal Baumel, Leveraging Expertise with Prominent YouTube Personalities (Exclusive)
**Flywheel: A New Venture Empowering Creators**
Eyal Baumel, former CEO of global YouTube network Yoola, has launched a fresh endeavour called Flywheel. This innovative company is dedicated to supporting digital creators, offering a range of services designed to help them grow beyond traditional content creation.
Flywheel's mission is to transform creators into multi-dimensional entrepreneurs. It achieves this by providing comprehensive franchise expansion services, including brand expansion, product ventures, multi-platform content distribution, intellectual property licensing, content development, and strategic partnerships.
Brand Expansion is about scaling creators' personal brands through various business ventures, while Product Ventures involve helping creators develop and launch their own products, leveraging their audience and brand equity. Multi-Platform Distribution ensures content is distributed not just on social media, but across multiple platforms, including emerging channels. IP Licensing offers creators the opportunity to monetize their intellectual property through licensing deals, opening new revenue streams. Content Development services include animation production and other forms of premium content development, catering to both digital and traditional media markets. OTT/FAST Distribution facilitates distribution on over-the-top (OTT) and free ad-supported streaming TV (FAST) platforms such as Roku, expanding creators’ reach beyond social media.
Strategic Partnerships are key to Flywheel's approach. The company collaborates with major creator brands, such as MrBeast, Like Nastya, and Jordan Matter, to co-develop and scale new business opportunities. These collaborations aim to leverage each creator’s unique strengths in content, audience, and brand, then multiply their impact through Flywheel’s infrastructure.
One of Baumel's notable achievements at Yoola was managing Like Nastya, who has become one of the biggest creators on YouTube with over 360 million followers across all platforms. Flywheel has also partnered with several other creators for ventures across the wellness, fashion, and retail sectors, with more announcements expected.
In addition, Flywheel has launched a new fertility venture with Rebecca Zamolo, called Molo, which is available in Walmart stores and online. This venture demonstrates Flywheel's commitment to supporting creators in their endeavours beyond traditional content creation.
Baumel believes that creators need more than just agents or managers - they need execution partners who can help them scale and build sustainable businesses. With Flywheel, creators have a partner that can help them navigate the evolving landscape of digital media, unlock equity value, and build lasting franchises that thrive across channels.
- Flywheel's approach to business involves partnering with major creator brands and utilizing technology to provide services that span across multiple platforms, such as finance, entertainment, and technology, helping creators grow beyond traditional content creation and build sustainable businesses.
- By offering services like brand expansion, product ventures, multi-platform content distribution, intellectual property licensing, content development, OTT/FAST Distribution, and strategic partnerships, Flywheel aims to transform creators into multi-dimensional entrepreneurs, leveraging their unique strengths and expanding their reach beyond social media.
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