Koin Appoints Data Veteran Hemash Bhatti to Boost Gaming Loyalty
Koin, a specialist in entertainment and lifestyle payments for gaming markets, has appointed Hemash Bhatti as its Head of Data Strategy & AI. Bhatti, with over 15 years of experience in data and analytics, joins the company founded by Gary Ellis and Gary Larkin in 2021. His role is crucial as operators face challenges in customer loyalty and data silos.
Operators often grapple with disconnected customer and player data, which can hinder personalized experiences and offers. Up to 80 percent of AI initiatives fail due to poor data quality, as reported by Gartner. Bhatti, who has led data and analytics programs for Fortune 500 companies, understands the importance of meaningful, structured data for successful AI applications.
His appointment comes at a time when operators struggle to maintain customer loyalty once they leave the gaming floor. AI can help bridge this gap by creating personalized experiences and offers. However, bad data can lead to significant cost implications, with fixes costing five to ten times more than initial data collection. Bhatti's expertise will be vital in intelligently grouping customers into meaningful segments and matching them with relevant offers.
Koin's appointment of Hemash Bhatti as Head of Data Strategy & AI signals its commitment to leveraging data for enhanced customer experiences and loyalty. With Bhatti's expertise, Koin aims to overcome data silos and poor data quality, positioning itself to succeed where others have failed in AI initiatives.
Read also:
- YouTube has disbursed over $100 billion to content creators on its platform since the year 2021.
- Investment of $20 million in strategy by the Aqua 1 Foundation of the UAE in Above Food
- Web3 gaming receives a boost as Moonbeam unveils a new platform for game development
- Wealthy entrepreneur David Tepper plans to divest from Nvidia and AMD to invest in a forward-thinking corporation with a market potential surpassing $200 billion.
