Knorr Philippines Brings Nostalgia and Creativity with Yellow Cube Emoji Campaign
Knorr Philippines has sparked curiosity and nostalgia with a unique campaign featuring the humble yellow cube emoji. The campaign, which kicked off with mysterious appearances of the emoji on Filipino food influencers' comment sections, was a clever reminder of the Knorr Cube's iconic status in Filipino cooking. Mark Matibag, Knorr Cooking Aids Brand Manager, Foods Philippines, confirmed this as the campaign's intent.
The concept for the campaign cover, featuring the yellow cube emoji, was developed by McCann Worldgroup Philippines. To celebrate World Emoji Day, Knorr Philippines took it a step further and rebranded the emoji as the Knorr Cube Emoji. The campaign gained traction as key opinion leaders and food creators embraced the format, creating and sharing their own Knorr Emoji Recipes. These recipes are a fun, innovative take on classic Filipino dishes, using emojis to represent ingredients and cooking instructions.
The introduction of Knorr Emoji Recipes has not only brought a touch of nostalgia but also a new level of engagement and creativity in the culinary scene. It's a testament to Knorr's commitment to celebrating and innovating Filipino cuisine.
Knorr Philippines' yellow cube emoji campaign has successfully sparked intrigue and nostalgia, reminding Filipinos of the Knorr Cube's iconic status. With the introduction of Knorr Emoji Recipes, the brand has encouraged creativity and engagement among food creators and enthusiasts alike, adding a unique twist to traditional Filipino dishes.
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