Kia and Uber are set to jointly work on Personal Autonomous Vehicles (PAV) collaboration.
Kia and Uber Partner to Revolutionize Ride Hailing with PBVs
Kia Corporation and Uber have joined forces in a groundbreaking collaboration to transform the ride hailing experience. The partnership, announced at the Consumer Electronics Show (CES) 2024 in Las Vegas, aims to deliver industry-leading technology and services with a focus on electric vehicle offerings on Uber's mobility platform.
The partnership's goal is to revolutionize the mobility industry through the development of Personal Mobility Vehicles (PBVs), as part of Kia's 'Platform Beyond Vehicle' (PBV) strategy. The PBV project, a multi-phase, decade-long plan, will initially be based around the introduction of an all-new, modular vehicle, called the Kia PV5, arriving in 2025.
Each variant of the Kia PV5 will offer a unique set of characteristics, with further Uber-specific optimizations tailored for the ride hailing market. Advanced software and services, including the integration of interactive In-Vehicle Infotainment and advanced safety technology, are part of Kia's plans for the PBV development.
The collaboration focuses on the development of optimized connected car experiences, personalized riding environments, and interactive rear-seat entertainment systems. The application of Kia Connect diagnostic and preventive services will drive operational efficiencies by using data-driven solutions.
The partnership also aims to broaden the appeal and lower the cost of electric vehicles, making them a more natural choice for more drivers. The goals of the collaboration extend to the production of PBVs tailored to the needs of drivers using the Uber platform.
In addition, the partnership will play a key role in the customization of mobility and the transformation of mobility with PBVs. It will also advance Hyundai Motor Group's ambitions in robotics, Advanced Air Mobility (AAM), and autonomous driving.
The partnership intends to identify optimal specifications for PBV models and may further integrate technology and services to benefit drivers and ride hailing users. The collaboration will see the growth of the Kia Flex program in North America, with global expansion planned for the near future.
However, the exact timing for the global rollout of Kia's Flex Program, planned following the announcement of the PBV project at CES 2024, is not explicitly stated in the available search results. No precise date or timeframe for the global expansion of the Flex Program was found in the provided information.
It's worth noting that drivers on the Uber platform are early adopters of electric vehicles (EV), adopting them six to seven times faster than the general population in the US and Europe. This partnership could significantly contribute to Uber's 2040 zero-emission goal.
By working together, Kia and Uber aim to redefine the future of urban mobility, offering a more sustainable, efficient, and enjoyable ride hailing experience for drivers and passengers alike.
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