Kenyan Conversation-Based Business Platform Sukhiba Changes Name to Flowcart
Flowcart, initially a chat support tool, has undergone a significant transformation and rebranded as an AI-driven conversational commerce platform. This change reflects the company's evolution from a simple chat tool to a full-fledged revenue channel.
Conversational commerce platforms, like Flowcart, are typically enhanced by improving their AI capabilities, such as natural language understanding, sentiment analysis, and cross-channel deployment. They also expand by seamlessly integrating with multiple communication channels, including web chat, WhatsApp, and Messenger, to ensure scalability and broader market reach.
Continuous improvement involves user-centric design, no-code bot builders, real-time analytics, and multilingual support to enhance the customer experience and operational efficiency.
While specific details about Flowcart's historical development or expansion plans are not readily available, it is known that the startup was founded in 2021 by Ananth Raj Gudipati and Abhinav Reddy under the name Sukhiba. The rebranding to Flowcart signifies the company's evolution from a chat support tool into a full-fledged revenue channel built for the AI and messaging age.
Flowcart is purpose-built for direct-to-consumer (D2C) and retail brands looking to grow through WhatsApp. The platform assists medium and large enterprises in extending their sales and retention by customizing services such as sales, marketing, customer service, payments, and more around the WhatsApp infrastructure.
Flowcart's redevelopment is aimed at the AI and messaging era. The startup completed a US$1.55 million seed extension round last year to expand across Africa and other emerging markets, including Nigeria, India, and the UAE.
Flowcart is trusted by over 300 leading brands across various sectors, including Loreal, Safaricom-Masoko, Spar Super Market Oman, UNCOVER, and Grain Industries Limited. Ananth Gudipati, CEO and co-founder of Flowcart, stated that driving revenue requires more than just chat. Flowcart aims to provide smarter automation, seamless customer journeys, and tools that turn every conversation into a conversion.
The high usage of WhatsApp and the accelerating mobile-first buying behavior in the regions where Flowcart is expanding make it an ideal platform for businesses seeking to connect with their customers in a more personal and efficient manner. Flowcart, originally built for enabling commerce on WhatsApp, is designed for the future of commerce in chat.
- As Flowcart continues to evolve, it invests in artificial intelligence technology, such as natural language understanding and sentiment analysis, to augment its conversational commerce platform.
- With its focus on entrepreneurship and business growth, Flowcart has expanded its services to include direct-to-consumer (D2C) and retail brands, enabling them to scale and reach broader markets through AI and messaging platforms like WhatsApp.
- In the realm of e-commerce and finance, Flowcart's redevelopment has attracted significant investing, allowing it to penetrate new markets, such as Africa, Nigeria, India, and UAE, and become trusted by over 300 leading brands worldwide.
